CARNESVILLE, GA – February 15, 2016 – (Motor Sports Newswire) – Series officials today announced VP Racing Fuels will be the Official Fuel of the Ultimate Super Late Model Series as part of a multi-year agreement beginning in 2016. With the sponsorship, VP will be the preferred fuel for USLMS racers and will benefit from substantial brand exposure at race venues and on the series’ digital and social media platforms.
“I could not be more excited about VP being a partner of the series not only now, but well into the future, The VP brand exudes quality which is the exact same thing we hope to bring to our fans at each and every ULTIMATE event,” said Stan Lester, President of the series. “The staff at VP has been very cooperative in designing this agreement and together I see a long future ahead as partners”.
“With talented drivers and exciting races, the Ultimate Super Late Model Series has enjoyed robust growth since its inception and it’s a great platform for our brand,” said Chris Wall, VP’s Chief Marketing Officer. “Not only will we be able to promote the consistency and superior performance of VP’s fuels to drivers on the track but we can raise awareness among series race fans for our newest product lines, including ethanol-free VP Small Engine Fuel for 2- and 4-cycle outdoor power equipment and VP Madditives™ for gas and diesel engines.”
Technical questions about fuel selection and tuning can be directed to VP’s Tech Support staff at 302-521-1767 or email@example.com. More information about VP products is available online at VPRacingFuels.com.
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. In addition to the USLMS, VP is the Official Racing Fuel of Tudor United SportsCar Championship, World of Outlaws Sprint Cars and Late Models, AMA Supercross, NMRA, NMCA, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive™ performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.