ROCKFORD, MI – January 15, 2016 – (Motor Sports Newswire) – Bates Footwear, a recognized leader in military and first responder footwear, is heading to the NSSF SHOT Show in Las Vegas, January 19-22. Following a successful launch to the motorcycle market at AIMExpo 2015 in Orlando, Bates will be introducing their new PowerSports line to the shooting, hunting and outdoor enthusiast market for the first time.
The Bates Footwear booth at the 2015 NSSF SHOT Show. Bates will introduce its PowerSports line at the 2016 SHOT Show.
“We are thrilled to be showing our PowerSports footwear at the NSSF SHOT Show this year,” said Bates Footwear Marketing Director Julie McCauley. “There is a lot of crossover between this market and the motorcycle market, and we want to take this opportunity to introduce our PowerSports line to some consumers who might be more familiar with our tactical or dress products.”
Bates Footwear enjoys a proud 130-year heritage of manufacturing footwear from combat boots to formal dress shoes for the United States Armed Forces. The world’s most demanding consumers require footwear that offers protection, performance and all-day comfort, and it is this foundation that paved the way for Bates Footwear’s entry into the PowerSports industry.
Bates Footwear made an impact at AIMExpo 2015, winning a booth award while launching the PowerSports line to the motorcycle industry.
About Bates Footwear
Founded in 1855, Bates is one of the largest suppliers of footwear to the U.S. federal government and Department of Defense, providing men and women in uniform with everything from dress shoes to tactical boots. Built on a rich tradition of quality craftsmanship, Bates has applied the brand’s dedication to market-leading innovations to offer a new choice in motorcycle footwear. Learn more at www.batesfootwear.com.