SOMERSET, WI – January 6, 2016 – (Motor Sports Newswire) – In an effort to further enhance the brand image and its competitiveness in the marketplace, Küryakyn® Holdings, LLC, has announced the implementation of a Minimum Advertised Pricing (MAP) policy effective January 4, 2016.
The MAP policy applies to all Küryakyn-branded products and will be applied unilaterally to ensure customers, dealers and distributors continue receiving high-value products with unmatched post-sales support. Policy guidelines limit domestic resellers to no more than a 10% advertised markdown from standard MSRP pricing, which will be applied to all in-store and online retail operations. Additionally, Küryakyn has adopted an automated monitoring service in order to better track online sales activities. This system enables timely and effective action toward enforcing the MAP policy for the benefit of all Küryakyn retailers.
“First and foremost, the MAP policy is designed to protect and support all Küryakyn dealers,” explains Küryakyn Director of Sales Jamie Nutzmann. “Actively monitoring coherence to the policy will further validate and reinforce the integrity of Küryakyn, as well as the Crusher™ and Bahn™ brands. This policy also significantly strengthens our value proposition for the entire Küryakyn domestic dealer and distributor network.”
Please direct all MAP policy inquiries for Küryakyn, Crusher and Bahn to Küryakyn’s MAP administrator at MAPadmin@kuryakyn.com.
Küryakyn has been leading the design and manufacturing of aftermarket parts and accessories for the motorcycle industry since 1989. Our ideas are products of expressive minds that realize a motorcycle isn’t simply a means of transportation, but rather a representation of a person’s very identity. We are dedicated to producing innovative parts and accessories that don’t fit the mold.