Küryakyn & Mustang Hit The Road


SOMERSET, WI & THREE RIVERS, MA – December 9, 2015 – (Motor Sports Newswire) –  Following the recent announcement of a combined road rep force, Küryakyn® Holdings, LLC and Mustang® Motorcycle Products, LLC have launched a series of initiatives to collectively elevate brand awareness. The Dealer Roadshow and regional Insider Summits will promote the Küryakyn and Mustang product lines, while empowering their dealers to maximize sales.


“Arming our collective dealer network with in-depth product knowledge builds confidence and creates a winning atmosphere that drives sales,” explains Küryakyn National Development Manager Mike Shell. “The Dealer Roadshow will provide us with a firm understanding of how to best support our dealers.” The primary objective of the Dealer Roadshow is to formalize the dealership visit process. Armed with product samples and information, brand reps will educate dealers on the latest offerings from Küryakyn and Mustang in order to increase new product exposure and placement at the dealership level.

“These visits set the stage for regional Insider Summits that provide a much deeper understanding of the brands, along with everything our combined rep force and distribution partners bring to the table,” Shell adds. Regional Insider Summits will target strategic markets across the United States to provide comprehensive dealer support on behalf of Küryakyn, Mustang and their distribution partners. The collaborative workshop-style seminars will be hosted in convenient, centralized locations and vary in length from two to four hours depending on the size and scope of the event. This unique dealer education platform offers the opportunity to interact directly with a variety of brand and distributor representatives in an intimate setting.


“We’ve got some exciting locations planned for our Insider Summits,” says Matt Kulman, General Manager for Mustang Motorcycle Products. “We truly feel this unique, collaborative platform will significantly benefit all Mustang and Küryakyn dealers. Delivering a consistent, informative message in conjunction with world-class new products creates excitement. Collectively offering programs and incentives that add value for our dealers will drive our brands and distribution partners to the next level.”

Bottom line: These unique initiatives complement one another greatly by amplifying respective brand awareness, as well as offering dealers the tools necessary to more effectively sell and market Mustang and Küryakyn products.

Dealers with a desire to find out more regarding the Mustang and Kuryakyn Dealer Roadshows and regional Insider Summits are urged to contact their respective sales rep directly.


Küryakyn has been leading the design and manufacturing of aftermarket parts and accessories for the motorcycle industry since 1989. Our ideas are products of expressive minds that realize a motorcycle isn’t simply a means of transportation, but rather a representation of a person’s very identity. We are dedicated to producing innovative parts and accessories that don’t fit the mold.


Clean. Class. Comfort. Mustang has been making superior seats and related motorcycle accessories since 1980. They are proud of handcrafting the highest quality and most comfortable seats in the world in their state-of-the-art facility in Three Rivers, Massachusetts. With an unwavering focus on quality and customer satisfaction, Mustang has grown to be the leader in the design and construction of aftermarket motorcycle seats. No one is more dedicated to building a more stylish, functional and comfortable seat for both riders and passengers than Mustang because — “It’s all about the Ride.”