BORGO PANIGALE (Bologna, Italy) – December 7, 2015 – (Motor Sports Newswire) – Ducati Scrambler and Italia Independent present their new creations in Miami. During the week of the prestigious contemporary art exhibition “Art Basel” at the Setai Hotel, the two brands launched a new limited edition Ducati Scrambler and a collection of dedicated sunglasses inspired by the “Land of Joy,” the theme that characterizes the iconic motorbike made in Bologna.
- The new limited edition Ducati Scrambler Italia Independent and a dedicated eyewear collection are the first items created from the new partnership
- Design, creativity and Made in Italy form the foundation for the projects of the new brand Ducati Scrambler – Italia Independent
This is a global partnership based on a three-year collaboration agreement and unites Ducati and Italia Independent for the first time, creating an incredible mix of Made in Italy style and creativity. The focus of the collaboration is Ducati Scrambler, the brand created by Ducati to interpret the values of the iconic 1970s motorbike, introduced in the United States and shortly after achieving international acclaim. A special logo, representing the union of the two different souls from which the project originated, has been designed to characterize the products that will be developed together.
While the new Ducati Scrambler Italia Independent is an original, unique interpretation of this motorbike, aimed at a sophisticated clientele interested in new trends, it still maintains the fundamental elements that distinguish the brand. Created in limited edition with only 1,077 units, the bike is enhanced by an aluminium plate with laser etching of each unit’s serial number. The Ducati Scrambler – Italia Independent logo is present on both sides of the tank as well as on the label on the exclusive leather seat.
The Ducati Scrambler Italia Independent is inspired by the world of the “cafè racer” and stands out thanks to a series of hand-crafted details developed together by the creative teams of the two companies: a black engine with brushed cylinder head fins and visible machining, black full exhaust unit with Termignoni silencer, low handlebar with variable section and aluminium rear mirrors mounted on the ends. The short front mudguard, the essential nose fairing, the frame and the wheels painted “Night Copper” (colour designed for this special edition), the seat with stitching in the same colour with the embroidered Italia Independent logo on the back further embellish this version. The “Matte Black” colour of the entire bike and the side panels of the tank, created by an artisan brushing process reminiscent of the “Night Copper” of the wheels and chassis, emphasise even further the “café racer” soul of this new bike.
The Ducati Scrambler sunglasses created by Italia Independent and dedicated to the new bike from which they were inspired are both elegant and sporty. A classic, timeless shape, dark black with rubber surface treatment, mirrored copper-coloured lenses like the internal part of the frame. The internal surface of both the bridge and the temples also share the colour of the bike frame and some details of the Ducati Scrambler Italia Independent: copper with a “brushed” effect. The final element of this custom product is the dedicated logo inside the left temple preceded by the words “Unique Edition for” while the Italia Independent logo is present on the right temple.
Great care and attention to detail, both inherent characteristics of Ducati and Italia Independent, allow this eyewear to embody perfectly the lifestyle spirit of Ducati Scrambler. The complete range of sunglasses inspired by the iconic bike includes four other models based upon the different versions of the Ducati Scrambler, reproducing their aesthetics and colour schemes. The new bike and eyewear collection are just the first concrete result of this creative collaboration between the two brands.
“In these days in Miami we have been celebrating art and design, the ideal setting to present the first limited edition of the new Ducati Scrambler and a brand new eyewear collection, the first tangible result of our partnership with Italia Independent,” commented Claudio Domenicali, CEO of Ducati Motor Holding. “Lapo Elkann and his team of creative designers have brought a breath of fresh air and creativity to Ducati, and we are sure that this will be the start of an exciting partnership.”
Andrea Tessitore, Co-Founder and CEO of Italia Independent commented: “I am delighted with the result of our collaboration with a brand – Ducati – that embodies the excellence of Made in Italy and is the leader in its sector. This partnership represents another important step in our process of international development and growth in terms of brand awareness and allows us to enter a world of creativity, research and development that we have attempted to bring to the eyewear made for this collaboration.”
“Art Basel has a certain charm which makes the launch of this all-Italian partnership even more special. Style and technology, heritage and innovation, but more than anything else cohesion and synergy between the two teams, consisting of men and women working together, are the true strength of our two companies and the key to success for this collaboration,” commented Lapo Elkann, Co-Founder and Chairman of Italia Independent.
The Ducati Scrambler Italia Independent press kit is available at www.ducatipress.com.
Ducati Motor Holding S.p.A. is a Sole Shareholder Company, subject to the Management and Coordination activities of AUDI AG. Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Today, their motorcycles are characterized by performance engines with Desmodromic valve actuation, innovative design and avant-garde technology. Covering several market segments, Ducati’s range of motorcycles is divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, and Superbike. In 2015 Ducati presents the Ducati Scrambler: not just a new motorcycle but rather a new brand, offering a whole new world made up of bikes, accessories and apparel that provide the last word in self-expression.
These authentic icons of “made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries around the world, with concentration on the European, North American and Asia-Pacific markets. In addition to the Bologna factory located in the Borgo Panigale area, Ducati has a plant in Thailand, which opened in 2011 and assembles motorcycles for the Asian market, and, since 2012, another in Brazil that assembles motorcycles for South America. In 2015 Ducati delivered over 50,000 motorcycles to customers, an all-time company record.
Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007.
About Italia Independent
Italia Independent is a creative and stylish brand for independent people that blends fashion and design, tradition and innovation. Italia Independent updates Made in Italy by revisiting classic icons, operating in the eyewear field and creating lifestyle products belonging to different sectors, exporting the Italian style into a global world.