Ducati North America Announces New CEO

CUPERTINO, CA – October 9, 2015 – (Motor Sports Newswire) – Starting from 1 January 2016, Dominique Cheraki, current DNA CEO, will cover the role of Ducati Network Development Director at Ducati headquarter located in Borgo Panigale (Bologna, Italy). On the same date, Jason Chinnock will become the new CEO of Ducati North America and will be responsible for US, Canada and Mexico.

  • Dominique Cheraki will hold the position of Ducati Network Development Director at Ducati headquarter
  • Jason Chinnock will become the new CEO of Ducati North America responsible for US, Canada and Mexico

Dominique Cheraki has spent more than 18 years in Ducati holding positions of increasing importance, first in Ducati France then in Ducati West Europe and after that, he has spent five years in the United States as responsible for DNA. Dominique’s experience will be valuable and useful in the new strategic role at the headquarter, where he will move to, after a short handover period with Jason.

For Jason Chinnock is a “welcome back”. He worked successfully for Ducati North America for 8 years starting as National Sales Director until he became Sales and Marketing Director in 2009.

Jason has been working in Automobili Lamborghini America since 2013 as Marketing General Manager responsible for the development of the annual marketing plan as well as for communicating market requirements.

About Ducati

Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. “Desmodromic” performance engines, innovative design and avant-garde technology characterize its motorcycles. Covering several market segments, Ducati’s range of motorcycles are divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike.

These authentic icons of “made in Italy” are sold in over 80 countries around the world, with concentration on the European, North American and Asia Pacific markets. Ducati competes in both the World Superbike Championship and, with an official team, the World MotoGP Championship. In Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles and in 2011 passed the historic milestone of 300 race victories. Ducati has participated in MotoGP since 2003, and took both the Manufacturers’ and Riders’ titles in 2007.