Hall of Fame Racer, True Value President & CEO, and MotoAmerica Champions Highlight Industry Personalities at AIMExpo

Powersports Business Institute Curriculum Features Industry and Non-Industry Speakers

IRVINE, CA – October 7, 2015 – (Motor Sports Newswire) –  The Third Annual American International Motorcycle Expo (AIMExpo) swings open the doors to Orlando’s Orange County Convention Center (OCCC) from October 15-18 with a renowned lineup of industry personalities highlighting the powersports festivities on tap. Off-road racing pioneer and AMA Hall of Famer Malcolm Smith serves the celebrated role of “AIMExpo Champion,” while True Value President & CEO John Hartmann will share proven business practices and his own passion for riding to all trade and industry attendees as keynote speaker.


Malcolm Smith (left) & John Hartmann (right) will be joining the festivities in Orlando

In addition to Smith and Hartmann, the 2015 champions from the inaugural MotoAmerica season will be honored in the Media Hub and during the inaugural MotoAmerica Night of Champions awards ceremony on Friday evening, October 16th. Beyond the exhibitor floor, the Powersports Business Institute @ AIMExpo (PSBI@AIMExpo), sponsored by CDK Global Recreation (CDK) and National Powersport Auctions (NPA), will be more comprehensive than ever before with both industry and non-industry speakers.

While a record 550-plus manufacturers and aftermarket brands, including 17 OEM exhibitors, will fill the show floor, these personalities are highly anticipated complements to all the new products and vehicles that will be showcased. As AIMExpo Champion, Smith will be a focal point of several AIMExpo festivities, including Q&A sessions with fans, media appearances and signing copies of his brand-new autobiography in booth 2401. “Malcolm! The Autobiography” is available now from Malcolm Smith Motorsports, www.themalcolmbook.com and powersports dealers nationwide via Tucker Rocky.

Coffee and Keynote Courtesy of the MIC will kick off day two of AIMExpo’s trade days with coffee and Florida continental breakfast from 8 a.m. to 8:45 a.m. followed by the keynote address at 9 a.m. AIMExpo’s highly anticipated keynote speaker, well-respected corporate leader John Hartmann, brings his own enthusiast knowledge to the country’s premier powersports event. The avid motocrosser will share some of his experiences from nearly two decades as a senior corporate executive, sharing progressive business models with AIMExpo attendees on Friday, October 16 inside the Chapin Theater at the OCCC. The engagement is intended for all industry attendees – dealers, media and exhibitors.

MotoAmerica, led by multi-time World Champion Wayne Rainey and the KRAVE Group, helped bring the spotlight back to American road racing. A total of five champions from each of the inaugural series’ classes of competition will be recognized for their accomplishments this season at the awards ceremony on Friday evening. The 2015 champions are Cameron Beaubier (Superbike), Jake Gagne (Superstock 1000), JD Beach (Supersport), Joe Roberts (Bazzaz Superstock 600), and Gage McAllister (KTM RC390 Cup). Multi-time Superbike champion Josh Hayes and groundbreaking female rider Elena Myers will also be in attendance.  In addition to Rainey’s leadership role at MotoAmerica, he will be in the spotlight at the AMA Hall of Fame induction ceremony on Saturday night when he is recognized as this year’s HoF Legend.


PSBI@AIMExpo, a comprehensive, dealer-focused educational program, expands to 42 seminar sessions among five tracks, targeting enhanced dealership profitability and operations. The entire curriculum is tailored specifically for dealers and focuses on improving all facets of the powersports retail business model in five key areas: Sales & Marketing sponsored by Fisher Investments; Leadership Plus sponsored by ARI Network Services; Service & Operations; Powering Profits sponsored by McGraw Powersports; and the newly added track geared toward AIMExpo’s growing V-Twin dealer audience, the Brick & Mortar Success Guide.


More than 550 exhibitors have already committed to AIMExpo in 2015. Exhibitor presence builds each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697).

Be sure to stay tuned to the AIMExpoUSA.com website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.

About American International Motorcycle Expo

The American International Motorcycle Expo’s (www.aimexpousa.com) purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling and powersports in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the greater powersports industry. AIMExpo is the single most important event of its type in the North American market and has international impact within the motorcycling and powersports community. AIMExpo was recently honored in Trade Show Executive Magazine’s Fastest 50, recognizing the fastest growing trade shows in the U.S. AIMExpo is produced by the Motorcycle Industry Council (www.mic.org).


About the Motorcycle Industry Council

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, activities surrounding technical and regulatory issues, and the American International Motorcycle Expo. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.