AIMExpo Introduces True Value President and CEO John Hartmann as Event Keynote Speaker

Engagement Will Focus on How Dealers Evolve
to Stay Relevant to Today’s Buyers

IRVINE, CA – September 1, 2015 – (Motor Sports Newswire) –  With its largest event to date approaching, the American International Motorcycle Expo (AIMExpo) today announced its 2015 keynote speaker – True Value Company President and CEO John Hartmann. Hartmann is an avid motocross rider, but in the business world he has nearly two decades of corporate experience at the senior executive level, including 11 years in the home improvement/hardware retail sector.


Hartmann will share some of his experiences and progressive business models with AIMExpo attendees on Friday, October 16 from 9 a.m. to 9:45 a.m. inside the Chapin Theater at Orlando’s Orange County Convention Center. Intended for all industry attendees – dealers, media and exhibitors ‒ Hartmann will kick off day two of AIMExpo’s trade days.

True Value is one of the world’s largest retailer-owned wholesale hardware cooperatives with gross billings of over $2.0 billion in 2014. The True Value cooperative includes approximately 4,400 independent retailer locations worldwide with 13 regional distribution centers, approximately 2,500 True Value Company Associates and over 35,000 store associates.

“The True Value business model operates similarly to that of retailers in the powersports marketplace,” said Hartmann. “While True Value co-op stores differ from dealerships that operate as franchises for manufacturers, dealers are still independent brick-and-mortar retailers much like those with True Value. As a result, the challenges of operating the business and maintaining its success in this new age of retail are virtually one and the same.”

Hartmann’s commitment to an aggressive plan of growth for True Value, ensuring the future success of its retailers and associates, is a significant reason why he’s become a respected figure in the business world in his short tenure with the company, which he joined in May 2013. With past experience at big box giant The Home Depot and industrial distributor powerhouse HD Supply, Hartmann possesses a diverse range of knowledge and a knack for improving businesses exponentially.

Perhaps even more intriguing is Hartmann’s 10 years as an agent for the Federal Bureau of Investigation (FBI). As someone who was assigned to a variety of the FBI’s investigative areas, Hartmann honed interpersonal skills – listening, understanding and empathizing – that have had a significant impact on his ability to grow businesses. Moreover, his affinity for two wheels makes him particularly invested in the health of the greater powersports industry, and it’s why he’s eager to share his experiences and strategies with the AIMExpo audience.

More than 500 exhibitors have already committed to AIMExpo in 2015. Exhibitor presence builds each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll-free at 855-MCShows (855-627-4697).

Be sure to stay tuned to the website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.

About American International Motorcycle Expo

The American International Motorcycle Expo’s ( purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling and powersports in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the motorcycle industry. AIMExpo is the single most important event of its type in the North American market and has international impact within the motorcycling and greater powersports community. AIMExpo was recently honored in Trade Show Executive Magazine’s Fastest 50, recognizing the fastest growing trade shows in the U.S. AIMExpo is produced by Marketplace Events Motorcycle Group, a division of Marketplace Events. (


About Marketplace Events

Marketplace Events creates vibrant expositions connecting enthusiasts with experts, products and services in dynamic face-to-face environments.  The company produces 39 events annually in 21 markets including: 26 consumer home shows in the US;  11 in Canada;  one Holiday Boutique in Kansas City; and  the country’s premier trade and consumer show for the motorcycle industry, the American International Motorcycle Expo (AIMExpo).  AIMExpo was ranked by Trade Show Executive among their “Fastest 50 Class of 2014” which recognizes the most dynamic and fastest-growing trade shows in North America.  The 39 combined events attract 15,000 exhibitors, 1.5 million attendees and another 1.7 million unique web visitors annually. From 14 offices, the 110-person staff produces some of the most successful and longest-running shows in North America, including market-leading home shows in Montreal, Vancouver, Calgary, Minneapolis, Philadelphia and Orlando–some of which have thrived in their markets for more than 75 years.