1970 Plymouth Hemi Cuda Convertible Will Star At Mecum Monterey 2015

The Executive Demonstrator of John Herlitz is a Rare Treasure 

WALWORTH, WI – August 4, 2015 – (Motor Sports Newswire) –  While the famous Monterey Car Week is typically associated with multimillion-dollar purebred European sports cars and antique luxury automobiles, Mecum Auctions is bringing a game changer this year in the form of multimillion-dollar muscle—the king of American muscle cars, a rare 1970 Plymouth Hemi Cuda Convertible (Lot F69). The Executive Demonstrator of its designer, John Herlitz, the Hemi Cuda Convertible will be one of many highlights at Mecum’s annual Daytime Auction held at Hyatt Regency Monterey Hotel and Spa – Del Monte Golf Course on Aug. 13-15.


1970 Plymouth Hemi Cuda Convertible (Lot F69)
Photo by Dan Duckworth, Courtesy of Mecum Auctions

The prized drop top carries a pre-auction estimate of $2.5-3 million and is one of just 14 Hemi Cuda Convertibles produced in 1970—only nine of which were equipped with the automatic transmission. This beauty sports the legendary 426 Hemi V-8 engine and carries a stylish shape penned by the then 27-year-old Herlitz under the watchful eye of Chrysler Design Chief Elwood Engel.


Herlitz was rewarded for his efforts with this Hemi Cuda convertible, which has since received a comprehensive restoration in 2002 by Cummins Restorations and has served as the centerpiece of some of the finest Mopar collections in the world. The factory broadcast sheet documents its origin as an executive lease or demonstrator, ordered with nearly every available option and finished in triple black. The rarity of these cars coupled with the fact that this was Herlitz’s personal Hemi Cuda Convertible make this one of the most coveted muscle cars of its time.


To view the 1970 Plymouth Hemi Cuda Convertible or the many vintage Ferraris, Porsches, Corvettes and other fine machines on offer, or to register as a bidder, visit Mecum.com. Bidder registration is $100 and can be completed in advance online or on-site at the auction. The Mecum Daytime Auction in Monterey is open to buyers, sellers and spectators with general admission tickets available at the gate for $25; children 12 and younger are admitted free of charge. A full 18 hours of the auction will be broadcast live on NBC Sports Network with a stream of the entire event presented on Mecum’s website. For more details on the auction, to consign a vehicle or to register as a bidder for this and all Mecum auctions, visit www.mecum.com or call (262) 275-5050.

About Mecum Auctions

Nobody sells more than Mecum. Nobody. The Mecum Auction Company is the world leader of collector car, vintage and antique motorcycle, and Road Art sales, hosting auctions throughout the United States. The company has been specializing in the sale of collector cars for 28 years, now offering more than 15,000 vehicles per year and averaging more than one auction each month. Established by President Dana Mecum in 1988, Mecum Auctions remains a family-run company headquartered in Walworth, Wis. For further information, visit Mecum.com or call (262) 275-5050. Follow along with Mecum’s social media news and join us on Facebook,  Twitter, YouTube, Pinterest and Instagram.


The Daytime Auction – Mecum Monterey 2015

  • Location: Hyatt Regency Monterey Hotel and Spa, Del Monte Golf Course, 1 Old Golf Course Rd., Monterey, CA  93940
  • Date: August 13-15, 2015
  • Admission: $25 per person, per day; children 12 and younger receive complimentary admission
  • Preview: Gates open daily at 8 a.m.
  • Auction: Vehicles begin Thursday at 10 a.m. and Friday and Saturday at 11 a.m.; Road Art will be offered daily 30 minutes prior to the vehicles
  • TV Broadcast Schedule: Thursday, Aug. 13, 8-10 p.m. (SDD); Friday, Aug. 14, 7 p.m.-12 a.m. (SDD); Saturday, Aug. 15, 12:30-3 p.m. (Delayed) and 6:30-9 p.m. (SDD); Sunday, Aug. 16, 7-11 p.m. (NDD); and Thursday, Aug. 20, 8-10 p.m. (Delayed)
    (All times Pacific)