Butler Maps Becomes 450th Exhibitor to Join Industry-Leading Event
IRVINE, CA – July 15, 2015 – (Motor Sports Newswire) – The American International Motorcycle Expo (AIMExpo) announced today that with the addition of Butler Motorcycle Maps to the rapidly expanding exhibitor list the third-annual event has surpassed the 450 exhibitor milestone, doing so well in advance of the pace set in 2014. Butler Maps, publishers of high-quality motorcycle maps, is the latest to join the growing ranks of powersports exhibitors that will be featured at the third-annual AIMExpo, set for October 15-18 at the Orange County Convention Center (OCCC) in Orlando.
Based in Eagle, Colorado, Butler Maps publishes motorcycle-specific maps that depict the best segments of roads in a given state, and presents those segments in an easy-to-read format. Since 2010 it has expanded to cover most of the United States, with every recommended mile of road having been ridden and rated by a Butler Maps owner or employee. In addition to its G1 paved-road maps, Butler Maps also publishes off-highway dual-sport adventure maps as part of its Backcountry Discovery series.
AIMExpo spoke with Butler Maps representative Justin Bradshaw to get a first-hand account about what attracted them to join AIMExpo 2015.
AIMExpo: How did you hear about AIMExpo? Did you come to Orlando to walk the show either of the previous years?
Justin Bradshaw: I’ve been excited about AIMExpo since I first learned about it from Larry [Little – AIMExpo GM] a few years ago. I’ve attended EICMA and was blown away by that event. The thought of having something to rival a big European show here in the states is really exciting for our industry. We did not attend the first two years, mostly as a function of limited staff and previous commitments, but we are really excited to be part of it in 2015.
AIMExpo: Why this year – what made you commit your valuable resources to attend AIMExpo 2015?
Justin Bradshaw: It’s pretty clear that this is THE event to be at in the United States. I know its been growing and we’ve been waiting to commit to be certain that AIMExpo will give us the value we need to justify the travel and time. From what I have heard from industry colleagues, we would be stupid to not be there.
AIMExpo: What does Butler Maps have planned for AIMExpo?
Justin Bradshaw: We are really excited to engage dealers in one spot. For a company our size, distribution is a big challenge. Reaching dealers in all corners of the country takes huge time and resources and can be a slow process. Having the opportunity to have those dealers come to us is really big.
AIMExpo: What are your expectations for the show?
Justin Bradshaw: I really expect to spread the word about our brand and product. We are expanding quickly and have maps coming that cover all of the east coast so educating dealers and consumers about who we are and what we do is our main goal. Of course we want to sell some maps as well, so having a consumer focused element to the event was critical for us to have one on one time with riders, and recoup some of the costs of attending the event through direct sales.
AIMExpo: Are there any specific show elements you’re personally interested in checking out? Such as the Garage Party, Championship of the Americas or AIMExpo Outdoors!
Justin Bradshaw: I just hope we have time to wander around and check it all out. One of the great things about working in the motorcycle industry is the people. I really look forward to catching up with folks that I only get to see a few times a year, and meeting new ones.
Dealers, industry members, media and consumers can visit Butler Motorcycle Maps on the AIMExpo show floor, booth 885.
More than 450 exhibitors have already committed to AIMExpo in 2015. Exhibitor presence builds each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697).
Be sure to stay tuned to the AIMExpoUSA.com website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.
About American International Motorcycle Expo
The American International Motorcycle Expo’s (www.aimexpousa.com) purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling and powersports in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the motorcycle industry. AIMExpo is the single most important event of its type in the North American market and has international impact within the motorcycling and greater powersports community. AIMExpo was recently honored in Trade Show Executive Magazine’s Fastest 50, recognizing the fastest growing trade shows in the U.S. AIMExpo is produced by Marketplace Events Motorcycle Group, a division of Marketplace Events. (www.marketplaceevents.com)
About Marketplace Events
Marketplace Events creates vibrant expositions connecting enthusiasts with experts, products and services in dynamic face-to-face environments. The company produces 39 events annually in 21 markets including: 26 consumer home shows in the US; 11 in Canada; one Holiday Boutique in Kansas City; and the country’s premier trade and consumer show for the motorcycle industry, the American International Motorcycle Expo (AIMExpo). AIMExpo was ranked by Trade Show Executive among their “Fastest 50 Class of 2014” which recognizes the most dynamic and fastest-growing trade shows in North America. The 39 combined events attract 15,000 exhibitors, 1.5 million attendees and another 1.7 million unique web visitors annually. From 14 offices, the 110-person staff produces some of the most successful and longest-running shows in North America, including market-leading home shows in Montreal, Vancouver, Calgary, Minneapolis, Philadelphia and Orlando–some of which have thrived in their markets for more than 75 years. www.marketplaceevents.com