Yoshimura R&D USA Announces New MAP Policy for Resellers

CHINO, CA – July 1, 2015 – (Motor Sports Newswire) – Yoshimura announced today a new Minimum Advertised Price (MAP) policy that will become effective August 1, 2015.

“In order to maintain the integrity of the Yoshimura brand as a premium offering and preserve the company’s reputation for providing customers with quality exhaust, hard parts, best in class service/support, protect Yoshimura’s competitiveness in the marketplace and the image of its products, Yoshimura R&D USA is unilaterally adopting a Minimum Advertised Price Policy (MAP) for Yoshimura products.

The new MAP policy will apply to all distributors and retailers, including online retailers that resell Yoshimura R&D USA products to end users. This policy will be uniformly enforced.

“We believe that this policy is fair for all customers and will help to protect the value of our products and our brand for everyone involved,” said Dave Waugh, Director of Sales and Marketing for Yoshimura R&D USA.

For a copy of the Yoshimura MAP Policy and for more information, contact pricing@yoshimura-rd.com

About Yoshimura R&D of America

Yoshimura is “The Leader in Performance” and has been for 60 years. With unmatched skills, knowledge and passion for racing, Yoshimura is on the forefront of the aftermarket. Yoshimura exhaust systems are race bred and feature the same legendary performance, fit, and quality that has been our trademark for six decades. To learn more about Yoshimura and view their wide variety of performance products, visit www.yoshimura-rd.com.