Industry Veteran and Avid Motorcycle Enthusiast Joins Growing AIMExpo Team
IRVINE, CA – May 29, 2015 – (Motor Sports Newswire) – The American International Motorcycle Expo (AIMExpo) announced today the addition of motorcycle industry veteran Kevin Nixon to the growing AIMExpo team. Nixon will serve as the Marketing Manager for the powersports market’s largest show, which was recently named one of the fastest-growing trade shows in North America. He will be based out of the Marketplace Events Motorcycle Group’s Irvine headquarters. An avid motorcyclist and vintage-racing enthusiast, Nixon joins the team after spending the last five years with Twisted Throttle, a leading motorcycle accessory distributor, manufacturer, and AIMExpo exhibitor since the show’s inception in 2013.13.
Nixon’s prior marketing experience and in-depth knowledge of the motorcycle industry will serve him well in his new role with AIMExpo, where he will focus on further developing integrated marketing communications programs across exhibitor, dealer, consumer and media channels.
“I’ve had the opportunity to be involved with AIMExpo as an exhibitor since the inaugural event just a couple of short years ago,” said Nixon. “I’m looking forward to lending my experience, both industry marketing and on-site at the show, to the team’s vision to add value to the industry and provide an unparalleled experience for all attendees.”
“Many of us have had the opportunity to work alongside Kevin throughout the years, whether in his role with Twisted Throttle or connecting during a ride with other members of the industry,” said Larry Little, VP and GM of AIMExpo. “His passion for powersports, combined with his marketing knowledge and leadership makes him an ideal fit. He’s a key addition to the team and we’re excited to add his many skills as we continue developing and refining the AIMExpo platform.”
More than 350 exhibitors have already committed to AIMExpo in 2015. Exhibitor presence builds each day, and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697).
Be sure to stay tuned to the AIMExpoUSA.com website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.
About American International Motorcycle Expo
The American International Motorcycle Expo’s (www.aimexpousa.com) purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling and powersports in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the motorcycle industry. AIMExpo is the single most important event of its type in the North American market and has international impact within the motorcycling and greater powersports community. AIMExpo was recently honored in Trade Show Executive Magazine’s Fastest 50, recognizing the fastest growing trade shows in the U.S. AIMExpo is produced by Marketplace Events Motorcycle Group, a division of Marketplace Events. (www.marketplaceevents.com)
About Marketplace Events
Marketplace Events creates vibrant expositions connecting enthusiasts with experts, products and services in dynamic face-to-face environments. The company produces 43 events annually including: 27 consumer home shows in the US; 11 in Canada; three Casa Latina Home Expos for the Hispanic market, acquired in August 2014; one Holiday Boutique in Kansas City; and the country’s premier trade and consumer show for the motorcycle industry, the American International Motorcycle Expo (AIMExpo), which has become a Top 50 Trade Show in just two years. The 43 combined events attract 15,000 exhibitors, 1.5 million attendees and another 1.7 million unique web visitors annually. From 14 offices, the 110-person staff produces some of the most successful and longest-running shows in North America, including market-leading home shows in Montreal, Vancouver, Calgary, Minneapolis, Philadelphia and Orlando–some of which have thrived in their markets for more than 75 years. www.marketplaceevents.com