More stopping power to US dealers – SBS Brakes opens US office

SVENDBORG, DENMARK – May 20, 2015 – (Motor Sports Newswire) – After seeing significant growth in the North American market throughout 2014 and the start of 2015, SBS is upgrading its presence in the US powersports market.

The Scandinavian based manufacturer is proud to announce the addition of Mr. Chris Jensen as SBS Brand Manager for the USA. He will be touring the country to support dealers, reps and SBS partners alike in growing our common business and raise the overall awareness of these great products and trusted performance brand.


Mr. Chris Jensen, SBS Brand Manager for the USA

Chris comes from a position with Eric Buell Racing where he was working on supporting EBR dealers worldwide. Before joining EBR, Chris used to run his own performance parts shop and is recognized for his many years in the powersports industry, working for performance leaders like Pirelli, Öhlins and SBS.

Based in the Chicago area, SBS believe that Chris will bring an even higher value to its American customers and partners, through a closer and stronger market presence. This means any SBS dealer or SBS distributor can benefit from Chris many years and experience in the business and as a rider himself, as he will be available for event support, product and training seminars and other support activities.

At the same time we announce that SBS Business Development Manager, Mr. Johan Rauff Kristensen, have decided to resign from his position at the SBS HQ in Denmark. Johan will be starting his own consultancy company operating in the powersports, automotive and maritime industries. He will stay with SBS till the end of June 2015 and then it’s been decided to continue the cooperation through Johan’s new company, where he will deliver his support to SBS on promotional, PR and Social Media related projects.


Johan Rauff Kristensen Daytona Bike Week SBS Brakes

The company’s Sales Director, Ms. Christel M. Pedersen states: “It is of the utmost importance for us, that our business partners throughout North America feel that SBS delivers on all our promises and we are therefore very happy with this solution where a strong cooperation between the dedicated SBS HQ and Production team in Denmark, Chris in the US and Johan will bring our offerings on to the next level.”.

SBS was founded in 1964 and is the world’s leading manufacturer of high-performance, quality brake pads for motorcycles and powersports vehicles. The company manufacture all its products in Denmark at a state-of-the-art factory and believe in supporting the dealers and distributors worldwide by delivering the best performing products highest quality – every time. T

Chris is available on our new toll-free number 888-268 1119 and through

Please feel free to share any questions with either or all of us. We are here to support the powersports industry!

All the best,

Christel Munk Pedersen

CSO; Sales Director
SBS Friction A/S