LAS VEGAS, NV – April 28, 2015 – (Motor Sports Newswire) – MadrivoOPM, the outsourced program management arm of integrated media agency Madrivo, today announced its latest client partnership with motorsports retailer MAG Group. MadrivoOPM will be taking over management of the affiliate channels for MAG Group’s Motorcycle-Superstore.com and JPCycles.com: The partnership will leverage MadrivoOPM’s professional expertise along with MAG Group’s extensive brand recognition in the motorcycle parts and accessories industry.
MadrivoOPM continues to extend its reach into the outsourced program management world with this latest announcement in conjunction with MAG Group. The boutique agency, under Managing Director Linda Woods’ expert guidance, has already made its mark with a number of other recent announcements in verticals such as luxury apparel, solar energy, personal genomics and finance. This latest partnership further proves the agency’s ability to diversify across any vertical and help grow revenue for high-quality advertisers.
MAG (short for ‘Motorsport Aftermarket Group’) is a high-profile player in the motorcycle industry comprised of a family of related companies; its various brands are all market leaders within this vertical. By acquiring only market leaders, MAG is able to consistently focus on delivering innovation, creativity, and expert customer service – on a worldwide basis. This attention to detail is key to the group’s overall success. Its 2014 web-based sales totaled $185 million dollars, ranking it #166 on Internet Retailer’s Top 500 companies list.
MadrivoOPM’s Managing Director Linda Woods had this to say about the opportunity to work with this retail powerhouse, “We’re delighted to be working with the MAG Retail group on both of their top brands; Motorcycle Superstore and J&P Cycles. These are hefty well-known brands that have enormous appeal to affiliates and have mature affiliate programs using both Commission Junction and Avantlink as their network partners. We’re proud to be the OPM agency selected to manage their robust affiliate channel.”
This partnership with MadrivoOPM will only further strengthen MAG Group’s promotional efforts and revenue goals as they will have full access to the agency’s team of seasoned affiliate management professionals. MadrivoOPM understands the needs of tailoring program management to hit the sweet spot in customer acquisition and expanded revenue growth.
Indeed these traits were clearly alluded to by MAG Group’s Director of Online Marketing Shane Halstead, “We were impressed by MadrivoOPM’s deep experience in affiliate management and, after evaluating other agencies, felt we could trust them to understand our needs and take our already successful affiliate channel to the next level.” This partnership is designed to bring success, increased brand recognition and increased profits for MAG Group as well as further proof of MadrivoOPM’s intent to become a power player in the affiliate management world.
MadrivoOPM’s experienced management team, led by OPM pioneer and Managing Director Linda Woods, understands how to effectively run outsourced program management initiatives through decades of leadership within the space. MadrivoOPM is able to provide ongoing affiliate recruitment by cultivating relationships with thousands of top affiliates seeking to increase their commissions by delivering proven traffic streams to advertisers. The agency also provides key analytics assessments of top KPI’s to advertisers, creates meaningful promotional events to enhance brand awareness, monitors all tracking issues and compliance to terms and conditions and optimizes campaign creatives to increase ROI. MadrivoOPM, with its roster of talented professionals like Mike Bump and Amanda Lucas, effectively manages both sides of the affiliate-advertiser relationship on every level, ensuring financial success and trust-building for all parties involved.