Yamaha Motor Corporation, U.S.A. and HJC Announce Helmet Collaboration

Designs inspired by the 2015 YZF-R1 as well as other Yamaha models

KENNESAW, GA – April 24, 2015 – (Motor Sports Newswire) – Yamaha Parts and Accessories, a division of Yamaha Motor Corporation, U.S.A., today announced an exclusive collaboration with leading helmet manufacturer, HJC Corporation, to deliver a collection of helmets created specifically for Yamaha owners.

“Yamaha and HJC® always puts its customer’s safety first. The alignment made perfect sense,” said Frank Pittman, Vice President, Customer Support Group, Yamaha Motor Corporation, U.S.A. “The new Yamaha by HJC® collection brings these two companies together to offer cutting-edge technology, Yamaha’s color matched designs, and price points that are highly attractive to our consumers.”

150424 Yamaha by HJC Y10 Racing Helmet

Yamaha by HJC Y10 Racing Helmet

Enhancing Yamaha’s product offering, the newly announced helmet collection will be available from Yamaha’s large network of authorized dealers as well as on http://www.shopyamaha.com, Yamaha’s online apparel and accessories store.

Featuring a RapidFire™ shield replacement system, Advanced Channeling Ventilation System and constructed of a premium integrated matrix of Carbon Fiber, Aramid, and Fiberglass, these DOT approved helmets are cutting edge. In addition, the crown and cheek pads are comprised of SilverCool Plus™, a moisture-wicking and odor-free interior that are fully removable and washable. To top it off, the shield has a one-touch open/close locking system for ease of use.

The two companies’ launched the much anticipated collection at MotoGP’s® first U.S. stop in Austin, Texas at the Circuit of the Americas on April 9 -12. Yamaha will launch a marketing campaign, including promotions through Yamaha’s websites, digital advertising, catalogs, and event support kicking off with a sweepstakes where one lucky winner will receive a free Yamaha Racing Y10 helmet by going to http://www.shopyamaha.com/getingear and registering.

For more information on the Yamaha by HJC® collection please visit http://www.shopyamaha.com

About Yamaha Motor Corporation, U.S.A.

Headquartered in Cypress, California, Yamaha Motor Corporation, U.S.A. (YMUS) is a leading distributor in the motorsports market, with the most diversified line of such products in America. Yamaha’s ever-expanding product offerings include motorcycles, ATVs, side x side vehicles, personal watercraft, snowmobiles, boats, outdoor power equipment, accessories, apparel, and much more, which are sold through a nationwide network of dealers in the United States.

Yamaha products are recognized the world over for superior quality in design, technology, craftsmanship, and customer-oriented services. These products and services under the brand name of Yamaha are highly regarded by a large number of professionals, institutions, business people within the related industries, and consumers as the best available.

This document contains many of Yamaha’s valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only, and are not intended to be an endorsement.