Yamaha Motor Corporation, U.S.A. and REV’IT! Announce Riding Gear Collaboration

Launch MotoGP sweepstakes – chance to win a free Jupiter jacket

KENNESAW, GA – April 21, 2015 – (Motor Sports Newswire) – Yamaha Parts and Accessories, a division of Yamaha Motor Corporation, U.S.A., today announced an exclusive collaboration with leading riding gear manufacturer, REV’IT!, to deliver a new line of high performance motorcycle riding gear custom crafted for Yamaha owners.

“Yamaha, much like REV’IT!, comes from a lineage of riding, so it made perfect sense to collaborate on this innovative collection,” said Frank Pittman, Vice President, Customer Support Group, Yamaha Motor Corporation, U.S.A. “The new Yamaha by REV’IT! riding gear feature REV’IT!’s exemplary craftsmanship while balancing innovation, functionality, and style.”

150421 REVIT Yamaha Jupiter

Yamaha by REV’IT!

Continuing Yamaha’s commitment to their customers, the newly announced riding gear line will be available from Yamaha’s large network of authorized brick-and-mortar dealers as well as on http://www.shopyamaha.com, Yamaha’s online apparel and accessories store. “Our customers are first and foremost, and offering convenient ways to purchase will ensure the process is easy and convenient. We are excited to bring this opportunity to them,” said Pittman.

Comprised of features such as Hydratex® G-Liner for waterproofing, double front zipper, reflective Yamaha logo, and Knox® Flexiform CE protection, these jackets prepare you for whatever conditions might be in store. “REV’IT! was born out of a passion for design, innovation and performance, and this partnership reinforces both companies’ dedication to these values and to the consumers who understand and appreciate them,” said Paolo Bacchiarello of REV’IT!.

The two companies launched the much anticipated collection at MotoGP’s first U.S. stop in Austin Texas at the Circuit of the Americas on April 9 -12 and will join forces to launch a co-operative, robust Go-To-Market plan supported by additional marketing opportunities, including promotion through both companies’ websites, digital advertising, catalogs, and event support kicking off a sweepstakes where one lucky winner will receive a free Jupiter jacket by going to http://www.yamahapartsandaccessories.com/getingear and registering.

For more information on the Yamaha by REV’IT! line please visit http://www.shopyamaha.com

About Yamaha Motor Corporation, U.S.A.

Headquartered in Cypress, California, Yamaha Motor Corporation, U.S.A. (YMUS) is a leading distributor in the motorsports market, with the most diversified line of such products in America. Yamaha’s ever-expanding product offerings include motorcycles, ATVs, side x side vehicles, personal watercraft, snowmobiles, boats, outdoor power equipment, accessories, apparel, and much more, which are sold through a nationwide network of dealers in the United States.

Yamaha products are recognized the world over for superior quality in design, technology, craftsmanship, and customer-oriented services. These products and services under the brand name of Yamaha are highly regarded by a large number of professionals, institutions, business people within the related industries, and consumers as the best available.

This document contains many of Yamaha’s valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only, and are not intended to be an endorsement.