VP Racing Fuels and Road Atlanta Announce Multi-Year Partnership

BRASELTON, GA – March 30, 2015 – (Motor Sports Newswire) – VP Racing Fuels, Inc. and Road Atlanta have announced a multi-year partnership that will see a strong VP presence as the new Official Fuel of the historic road racing circuit in Braselton, Georgia.

As the Official Fuel of Road Atlanta, the track’s fuel station and gas pumps located in the north paddock will be outfitted with all-new VP Racing Fuels branding and will dispense VP’s C9™, VP110™ and C12™ race fuel blends. These fuels will be accessible year-long to the many competitors and car clubs that visit Road Atlanta. The sign at the end of pit lane on driver’s left of the circuit will also prominently display the VP brand.


VP Racing Fuels has shown strong support for the sports car racing world through their affiliation as the Official Fuel Supplier of the TUDOR United SportsCar Championship, the Continental Tire SportsCar Challenge and the Cooper Tires Prototype Lites powered by Mazda. VP also exclusively provides the racing fuels for the Porsche GT3 Cup Challenge USA by Yokohama, Lamborghini Super Trofeo North America, Pirelli World Challenge and Indy Lights.

“Road Atlanta is one of the world’s best road courses, so we welcomed the opportunity to partner with them as the track’s Official Fuel,” said Alan Cerwick, President of VP Racing Fuels. “With a multi-purpose motor sports facility, Road Atlanta provides a perfect platform for VP to promote its race fuel products along with our growing roster of consumer products and the retail VP-branded gas stations that are sprouting up along the I-75 corridor and elsewhere.  We look forward to working with Geoff Lee and his team to provide the professional trackside service and industry-leading fuels they expect and for which VP is known.”

“VP Racing Fuels has been a leader in motorsports and we welcome them as the new Official Fuel of Road Atlanta,” said Road Atlanta President and General Manager Geoff Lee. “This will be a rewarding partnership that will give VP another racing platform to promote their product, and is one that we hope to build on. Road Atlanta fans and competitors have proven to be tremendously brand loyal and we are happy to now provide them with an excellent line of performance racing fuels to grow with.”


VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of TUDOR United SportsCar Championship, AMA Supercross, World of Outlaws Sprint Cars, Pirelli World Challenge, NMRA, NMCA, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

As part of its retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment, VP Madditive™ performance chemicals, VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing. More information is available online at VPRacingFuels.com, VPSEF.com or PowermasterFuels.com.


Road Atlanta opened in 1970 and is recognized as one of the finest road racing circuits in North America. Located less than an hour north of downtown Atlanta, the track hosts several major events during the year including Petit Le Mans, Drift Atlanta, The Mitty vintage classic and numerous club and corporate events.