LOS ANGELES, CA – March 17, 2015 – (Motor Sports Newswire) – TEN: The Enthusiast Network announced today that the MOTOR TREND Channel on YouTube surpassed 3 million subscribers, building on its position as YouTube’s top producer of original automotive programming. Since launching in 2012 as part of YouTube’s rollout of 100 original content channels, MOTOR TREND’s videos have been viewed 724 million times with more than 3 billion minutes watched.
“Reaching the 3 million subscriber milestone validates our commitment to produce content in new channels of distribution, extend our market leading brands and connect directly with our passionate consumer base,” stated TEN’s CEO Scott Dickey. “Our transformation to a content production powerhouse dedicated to delivering high-quality, authentic content served across multiple platforms is now taking hold.”
The MOTOR TREND channel has five original programs in full production, including the extremely popular Roadkill and Head2Head shows, and special week-long programs based around high-profile events, such as MOTOR TREND’s Best Driver’s Car and HOT ROD Drag Week.
“MOTOR TREND’s video channel appeals to not only our core automotive enthusiasts but introduces the MOTOR TREND brand more broadly to a new generation of automotive enthusiasts,” says TEN’s Chief Content Officer Angus MacKenzie. “TEN’s award-winning content teams and state-of-the-art digital post-production facility will roll out new original programs in 2015 that will continue to make this YouTube’s number one channel to watch original automotive enthusiast content.”
The MOTOR TREND channel is expected to produce over 60 hours of original programming in 2015 and will cover everything from new and classic cars, trucks, SUVs, automotive lifestyle, car culture, road trips, and motorsports, all developed from unique opportunities offered by TEN’s portfolio of more than 40 automotive brands, from MOTOR TREND to HOT ROD, AUTOMOBILE, FOUR WHEELER, SUPER STREET, LOWRIDER, CAR CRAFT, and many more.
About MOTOR TREND
MOTOR TREND®, a media brand of TEN: The Enthusiast Network, was founded in 1949 and is internationally recognized as one of the leading brands in the automotive category. The MOTOR TREND brand is comprised of MOTOR TREND Magazine; the award-winning website MotorTrend.com; MOTOR TREND Auto Shows; MOTOR TREND Audio; MOTOR TREND en Espanol; MOTOR TREND India; and the renowned MOTOR TREND Car of the Year, SUV of the Year, Truck of the Year, and Best Driver’s Car awards programs.
About TEN: The Enthusiast Network
TEN: The Enthusiast Network is the world’s premier network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD, and GRINDTV. With more than 50 publications, 60 websites, 50 events, 1,000 branded products, the world’s largest automotive VOD channel, and the world’s largest action/adventure sports media platform, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.