LAS VEGAS, NV – February 6, 2015 – (Motor Sports Newswire) – Shelby American, a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI.PK), has expanded and realigned its executive team to meet strong global demand for its vehicles and parts. Gary Schechner joined the team as the vice president of marketing, while Gary Patterson will now serve as the vice president of international and strategic sales.
“Shelby American’s new global initiatives are already beginning to drive very strong results,” said Joe Conway, CEO of Shelby American and Co-CEO of Carroll Shelby International. “The hunger for genuine Shelby vehicles and parts required the addition of a gifted individual with strong marketing, branding and customer relationship experience to our executive team. Gary Schechner brings a unique set of skills to Shelby, as well as a passion for performance. This will also give us the ability to better focus on building our dealer network, both in North America and overseas.”
Schechner will draw upon over two decades of marketing success across a number of high profile brands and industries. He played a hands-on role in using customer insights to deliver breakthrough programs for Texaco Havoline motor oil, Honda Motorcycles and Hewlett-Packard printers, among others.
“I’m excited about the opportunity to help move the iconic Shelby brand and their customer experience to the next level,” said Schechner. “I look forward to partnering with the network of Ford dealers to make buying a Shelby even easier and ownership even better.”
Most recently, Schechner led marketing, advertising and social media campaigns for 1,000 ARCO/ampm convenience stores and their franchisees. By making customers the center of the experience, he helped the billion dollar brand become the most forward thinking in its industry.
Schechner earned an MBA in Marketing from the University of Southern California and a Bachelor of Science in Marketing and Advertising from Arizona State University. A long-time car and motorcycle enthusiast, he also races sport bikes at the expert level.
Gary Patterson will now leverage his extensive background in Shelby to build a worldwide network of sales channels, including mod shops.
“The recent launch of the Shelby GT generated a tremendous flood of inquiries from international customers,” said Conway. “Mod shops are being opened on almost every continent and dealers are asking to offer our cars worldwide. We’re building a team who can satisfy demand by fast tracking access to Shelby across the globe.”
About Shelby American, Inc.
Shelby American manufactures and markets performance vehicles and related products. The company builds authentic continuation Cobras, including the 427 S/C, 289 FIA and 289 street car component vehicles. Shelby American offers the Shelby 1000, GT500 Super Snake, GT and GTS post-title packages for the 2005-2015 Ford Mustang, as well as the 2012-2014 Ford Raptor. For more information, visit www.shelbyamerican.com.