Polaris RZR Sweetens Pot for 2015 King of the Hammers

MINNEAPOLIS, MN – December 31, 2014 – (Motor Sports Newswire) – The King of the Hammers (KOH) is known as the toughest off-road race in the world, and this year, the person who conquers the course will not only go home with “The Hammer,” but also a brand-new, 2015 RZR XP 1000 EPS.

As part of Polaris RZR being the official side-by-side of the race, Polaris sweetened the deal by offering up a RZR XP 1000 EPS to the Pro Class side-by-side winner. Last year, 26 side-by-sides would vie for “The Hammer” with five-time Hammers Winner Mitch Guthrie winning in his RZR XP 1000 EPS.

“A majority of King of the Hammers’ Pro racers choose to race RZR,” said Jason DiFuccia, director of Marketing for Polaris Off-Road Vehicles. “So we figured they’d like a new RZR XP 1000 for winning. We look forward to presenting the 2015 Pro SxS winner with the keys.”

The 2015 King of the Hammers race will take place on Wednesday, February 4, at Means Dry Lake, in Landers, Calif. More information can be found at http://ultra4racing.com/category/king_of_the_hammers/

About Polaris

Polaris is a recognized leader in the powersports industry with annual 2013 sales of $3.8 billion.  Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian Motorcycle brands.  Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered parts, accessories and apparel, Klim branded apparel and ORV accessories under the Kolpin and Cycle Country brands.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.

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