BMW Group U.S. Reports October 2014 Sales

WOODCLIFF LAKE, NJ – November 3, 2014 – (Motor Sports Newswire) –  Sales of BMW brand vehicles increased 11 percent in October for a total of 30,602 compared to 27,574 vehicles sold in October, 2013. Year-to-date, the BMW brand is up 12 percent on sales of 267,193 compared to 238,469 sold in the first ten months of 2013.

  • BMW brand sales up 11 percent – Best October Ever
  • MINI brand sales down 7 percent
  • BMW Motorcycle sales up 13.9 percent

“The momentum is still with us as shown by back-to-back monthly records for BMW in October and September,” said Ludwig Willisch, President and CEO, BMW of North America. “Our new models, especially the 2 and 4 Series, are giving BMW a great boost as we head into the final two months of the year but I am also very pleased to see our born-electric BMW i3 doing so well, averaging a thousand per month in sales after only four months on the market.”

To see and hear more of Ludwig Willisch’s perspective on the October sales results, click here.

BMW Group Sales
The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 35,902 vehicles, an increase of 7.9 percent from the 33,274 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 6.1 percent on sales of 311,681 in the first ten months of 2014 compared to 293,804 in the same period in 2013.

BMW Pre-Owned Vehicles
In October, sales of BMW used vehicles (including certified pre-owned and pre-owned) decreased slightly, by 1.5 percent, to 15,272 vehicles compared to the 15,502 vehicles sold in October, 2013. Year-to-date, BMW used vehicles (including certified pre-owned and pre-owned) are up 11.4 percent on sales of 164,455 compared to 147,638 sold in the first ten months of 2013.

MINI Brand Sales
For October, MINI USA reports 5,300 automobiles sold, a decrease of 7 percent from the 5,700 sold in the same month a year ago. Year-to-date, MINI USA reported a sales total of 44,488 automobiles, a decrease of 19.6 percent from the 55,335 automobiles sold in the first ten months of 2013.

MINI Pre-Owned Vehicles
In October, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 1,889 automobiles, a decrease of 3.7 percent from the 1,962 sold in October, 2013. Year-to-date, MINI used automobiles (including MINI NEXT certified pre-owned) reported sales of 20,954 automobiles, an increase of 15.5 percent from the 18,143 automobiles sold in the first ten months of 2013.

Table 1: Vehicle Sales BMW of North America, LLC, October 2014

Oct. 2014

Oct. 2013

%

YTD Oct. 2014

YTD Oct. 2013

%

i3

1,159

0

0.0%

4,263

0

0.0%

i8

204

0

0.0%

271

0

0.0%

1/2 Series

672

588

14.3%

5,975

5,482

9.0%

3/4 Series

13,621

11,715

16.3%

108,066

87,966

22.8%

Z4 

198

174

13.8%

1,815

2,127

-14.7%

5 Series

4,914

5,020

-2.1%

44,082

43,701

0.9%

6 Series

740

921

-19.7%

7,375

7,955

-7.3%

7 Series

1,680

623

169.7%

7,944

9,196

-13.6%

X1

2,073

3,059

-32.2%

17,801

21,407

-16.8%

BMW passenger cars

25,261

22,100

14.3%

197,592

177,834

11.1%

X3

1,610

2,819

-42.9%

28,808

22,884

25.9%

X4

357

0

0.0%

1,400

0

0.0%

X5

3,355

2,140

56.8%

36,376

33,420

8.8%

X6

19

515

-96.3%

3,017

4,331

-30.3%

BMW light trucks 

5,341

5,474

-2.4%

69,601

60,635

14.8%

BMW brand

30,602

27,574

11.0%

267,193

238,469

12.0%

Cooper /S Clubman

15

947

-98.4%

2,604

4,446

-41.4%

Cooper /S Hardtop

2,747

1,679

63.6%

15,799

22,232

-28.9%

Cooper /S Convertible

227

283

-19.8%

3,102

3,946

-21.4%

Coupe

24

91

-73.6%

871

2,332

-62.7%

Roadster

69

145

-52.4%

1,271

2,563

-50.4%

Countryman

2,035

2,239

-9.1%

19,159

17,835

7.4%

Paceman

183

316

-42.1%

1,682

1,981

-15.1%

MINI brand

5,300

5,700

-7.0%

44,488

55,335

-19.6%

TOTAL BMW of North America, LLC

35,902

33,274

7.9%

311,681

293,804

6.1%

BMW Motorrad Sales 

BMW Motorrad USA reported sales of 1,215 motorcycles in October, a new high watermark for the brand for the month of October and an increase of 13.9 percent above the total of 1,067 motorcycles sold in October 2013.

The award winning R 1200 RT was the best selling model with 215 units sold in the month and the new for 2014 R 1200 GS Adventure and R nineT also featured strongly, with 157 and 118 units respectively.  R-Series sales increased by 44% over 2013 with 646 bikes delivered compared to 448 a year ago.

The new-for-2014 S 1000 R naked superbike helped grow S-Series volumes by 42% with 201 units delivered to customers in September compared to 142 last year.

BMW Motorrad continues to perform ahead of last year, up 5.1% after 10 months.

Table 2: Motorcycle Sales BMW of North America, LLC, October 2014

October

 2014

October

 2013

%

YTD

2014

YTD
2013

%

BMW Motorcycles

1,215

1,067

13.9

12,881

12,257

5.1

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car and BMW Sports Activity Vehicle centers, 140 BMW motorcycle retailers, 121 MINI passenger car dealers, and 35 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

BMW

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