A friend in need – back on two wheels.

Hello my industry friends.

Brandon Hochman is like many other motorcyclists. Into all sorts of bikes. The guy has a mind like many motorcyclists – and when he lost his dog it broke his heart. So he decided to do something about it. Combining his passion for riding and marketing savvy from years of snowboard competition (Brandon was in the first 2 X-Games), entrepreneurial spirit (as the owner of PETaPOTTY) and sense of adventure he struck out on a customized Sportbike to spread the word to chip your pets. His pain became his message to encouraged dog owners to chip and register their best friends, so they would not suffer the same fate he did. ride4humanity.com is the result.

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After a successful ride from Los Angeles to New York City, Brandon was set for the return trip and more weeks of adventure on two wheels. Unfortunately, his custom 2006 Suzuki GSXR was stolen a scant three hours before his slated departure. Brandon has holed up in Brooklyn for three weeks hoping that the unique machine would pop up, and despite some attention from the local police department, there are no strong leads.

Indian Motorcycle is proud to loan Brandon a new 2015 Indian Roadmaster to head back home. Brandon will depart on Monday the 29th, and will travel in style and comfort on the most luxurious motorcycle to bear the Indian brand.

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Brandon has been leaning on the kindness of friends, pet lovers and strangers as he crosses the country to spread the word by couch surfing and staying in guest rooms. You can follow his adventure via – Facebook.com/ride4

Please find attached a press release from Brandon, as well as images of his stolen motorcycle. Individuals with leads or information on the custom 2012 Suzuki GSXR should contact the NYPD 90th Pct. – Detective unit at (718) 963-5368  As a friend in the industry – I personally ask you to spread the word and help bust the scum-sucking punk thieves.

Brandon has a unique story, and is available for interviews via brandonhochman@gmail.com.

Thanks for your attention, and for helping tell one motorcyclists story. Have a great weekend – and chip your pet while you are at it! Unless it’s a goldfish, that would be overkill.

Robert Pandya
External Relations Manager
Indian Motorcycle