VALCOURT, QC – July 4, 2014 – (Motor Sports Newswire) – BRP celebrates the fourth of July with Capital Cities’ latest music video “One Minute More” featuring BRP’s new Sea-Doo Spark watercraft.
“The song is high-energy and musically colorful,” said Ryan Merchant, one half of the band Capital Cities with Sebu Simonian. “We wanted to create a visual escape using a dreamlike summer lake set with Sea-Doo Spark watercraft to provide the happy and upbeat contrast to the emotional storyline of the video. What’s more fun than Sea-Doo watercraft on the water in the sun? It epitomizes summer fun.”
The “One Minute More” song is also the featured soundtrack for the Sea-Doo Spark broadcast commercial spot, “Spark Some Fun”. Through collaboration on the project, Capital Cities became enamoured with the watercraft’s colourful and spirited visual appeal, deciding to give Sea-Doo Spark models the leading role in their latest video. The Capital Cities new “One Minute More” video follows on the heels of a week-long Sea-Doo Spark concert project with EDM music producer deadmau5 and is the next stage where millions of music fans will see how much fun owning a Sea-Doo Spark watercraft can be.
“Capital Cities is one of the hottest up-and-coming bands and the Sea-Doo Spark watercraft is poised to be the biggest watersport hit of this summer. The opportunity to bring the two together in a summer fun-themed new music video is a perfect combination,” said Chris Dawson, vice-president and general manager, Global Sales and Consumer Experience division.
The new Sea-Doo Spark watercraft is making the on-water lifestyle available to a new group of consumers as it is the most accessible watercraft on the market by being close to 40% less expensive than the closest model1, the most fuel-efficient2, easy to tow and to store. But most of all, the all-new Sea-Doo Spark watercraft is compact, lightweight, visually stunning and an absolute blast to ride.
1 Source: Manufacturer’s website. Prices vary according to product specification.
2 Based on BRP internal testing. Testing of competitive model done under identical conditions.
BRP (TSX: DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3 billion from 105 countries, the Company employs approximately 7,100 people worldwide. www.brp.com @BRPNews