Wisconsin-Based Company Eager to Take Advantage of Dealer Connectivity
IRVINE, CA – April 1, 2014 – (Motor Sports Newswire) – The American International Motorcycle Expo (AIMExpo) has announced that American motorcycle manufacturer Erik Buell Racing (EBR) will return to the 2014 show this October 16-19 in Orlando, Fla. EBR was a founding OEM exhibitor at the inaugural AIMExpo last October.
EBR took advantage of the exclusive all-in-one platform offered at AIMExpo and received stellar response from dealers, members of the industry, media and consumers. The East Troy, Wis., company has made a name for itself as a result of the innovative American craftsmanship of its motorcycles, including the 1190 RX that was globally debuted at AIMExpo last year. With the opportunity to connect to its current dealer body, expand its dealer network and introduce new models, EBR eagerly awaits the opportunity to build on its success from the inaugural AIMExpo.
“We are returning to AIMExpo in 2014 because the inaugural event last year was a great success for us,” said Gary Pietruszewski, Vice President of global sales at Erik Buell Racing. “It’s an opportunity for us to spend quality time with dealers, the media and motorcycle enthusiasts. The timing is perfect, too, since it coincides with new model introductions and is late enough in the season that dealers and their staff can more easily attend.”
EBR plans on expanding its presence at AIMExpo in 2014 by offering demo rides. Additionally, several of EBR’s professional race team riders will be in attendance to meet with dealers, media, and consumers.
“The opportunity to welcome EBR back as one of our founding OEM exhibitors is significant for AIMExpo,” said Larry Little, Vice President & General Manager, Marketplace Events Motorcycle Group. “The brand has boldly paved its own path in the powersports marketplace thanks to the craftsmanship and fine detail of its motorcycles, and we are happy to showcase their cutting edge products. We look forward to EBR’s return and can’t wait to see what they’ll come up with next.”
With over 275 exhibitors already committed to AIMExpo in 2014, the event continues to cement its place within the powersports marketplace. Exhibitor numbers and interest continues to grow each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697).
Be sure to stay tuned to the AIMExpoUSA.com website and keep up to date on the continued progress by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook by visiting the AIMExpo page, and “Follow” on Twitter: @AIMExpo.
About American International Motorcycle Expo
The American International Motorcycle Expo’s (www.aimexpousa.com) purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the motorcycle industry. AIMExpo is the single most important event of its type in the North American market and will have international impact within the motorcycling community.
About Marketplace Events
Marketplace Events creates vibrant expositions connecting enthusiasts with experts, products and services in dynamic face-to-face environments. The company produces 38 consumer shows in the home and garden category (27 in the US and 11 in Canada) as well as a Holiday Boutique in Kansas City and the American International Motorcycle Expo (AIMExpo), a new trade and consumer show for the motorcycle industry. AIMExpo is the first event to be produced by the company’s new Trade Show Division. The 40 combined events attract 15,000 exhibitors, 1.5 million attendees and another 1.7 million unique web visitors annually. From 15 offices, the 120-person staff produces some of the most successful and longest-running shows in North America, including market-leading home shows in Toronto, Montreal, Vancouver, Washington, D.C., Orlando and Minneapolis–some of which have thrived in their markets for more than 75 years. www.marketplaceevents.com