SPY VP of Optical Happily Named Executive Vice President

CARLSBAD, CA – December 27, 2013 – (Motor Sports Newswire) – SPY® Inc. (OTCBB: XSPY), a leading eyewear company known for its patent-pending Happy Lens™ technology, today announced that Jim Sepanek, SPY Vice President of Optical, has been promoted to Executive Vice President of SPY, effective December 26, 2013.

Having joined SPY in May 2011, Sepanek has led business development and sales for SPY as it evolves its global presence. With nearly 20 years of experience in the optical industry, Sepanek has previously served as vice president of business development at Signature Eyewear and prior to that, held executive positions at Rem Eyewear and Revo, Inc.

“It’s rare when a dream job gets better,” says Jim Sepanek. “I couldn’t be more excited about the opportunity that we have to take the SPY brand to the next level. In my new role, we will bring a sense of urgency and discipline to the way we approach our business, providing a greater reason to exist for our customers and a better experience for our consumers.”

Michael Marckx, SPY President and CEO added, “Having a new executive on the team to join Jim McGinty and me is very exciting, especially considering Jim Sepanek’s professionalism and love of the SPY brand. Jim has been a huge contributor to our sales efforts the past two and half years, having championed our Rx business very successfully during that time, and now we get to take the next step together. Jim’s dedication, Optical savvy, and leadership are going to be extremely valuable to SPY as we continue our growth plans in all areas of our business. I am very excited for 2014.”

To learn more about the SPY Happy Lens™, go to http://www.spyoptic.com/happy. For more information about SPY, log-on at www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and @spyoptic on Instagram.

SPY Inc.

We have a HAPPY disrespect for the usual way of looking (at life). This mindset helps drive us to design, market and distribute premium products for people who “live” to be outdoors, doing intense action sports, motorsports, snow sports, cycling and multi-sports-the things that make them HAPPY. We actively support the lifestyle subcultures that surround these pursuits, and as a result our products serve the broader fashion, music and entertainment markets of the youth culture. Our reason for being is to create the unusual, and this is what helps us deliver distinctive products to people who are active, fun and a bit irreverent, like us. It’s what makes us HAPPY, and our customers, too. Our principal products-sunglasses, goggles and prescription frames-are happily marketed with fun and creativity under the SPY® brand. More information about SPY may be obtained from: www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and Instagram @spyoptic.

Safe Harbor Statement:
This press release contains forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. These statements relate to future events or future financial performance and are subject to inherent risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “believe,” “feel,” “estimate,” “predict,” “hope,” the negative of such terms, expressions of optimism or other comparable terminology. These statements are only predictions. Actual events or results may differ materially. Factors that could cause actual results to differ from those contained in our forward-looking statements include, but are not limited to the continuity of our management team, the viability of our brand, progress on our turnaround and recent trends, and the other risks identified from time to time in our annual report on Form 10-K, our quarterly reports on Form 10-Q, and other reports filed with the Securities and Exchange Commission under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Maddy Isbell
PR Manager
Fax: 760-804-8442

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