Honda Begins Motorcycle Sales in Bangladesh

DHAKA, BANGLADESH – December 27, 2013 – (Motor Sports Newswire) – Bangladesh Honda Private Limited (BHL), Honda’s motorcycle business joint venture in Bangladesh, today began sales of Honda motorcycle products in Bangladesh. Prior to the start of sales, BHL began local production of the CD80 in this October. These motorcycle models are sold at authorized Honda motorcycle dealers.

131227 Honda DealerThe authorized Honda motorcycle dealer in Tangail

BHL newly opened two authorized Honda motorcycle dealers, one in Tangail and the other in Jamalpur. A total of six models went on sale today, including the CD80 produced locally by BHL and the Dream Neo imported from Honda Motorcycle & Scooter India Pvt. Ltd (HMSI). In addition to sales of motorcycles, BHL will offer a wide range of services including sales of service parts as well as the regular maintenance of motorcycles to accommodate the needs of local customers in Bangladesh. Honda will strive to increase the number of dealers in Bangladesh in the near future, and aims to expand joys by offering Honda motorcycle products through the newly established dealers.

In December 2012, in order to deliver good products with speed, affordability and low CO2 emissions in Bangladesh, where the motorcycle market is expected to grow further, Honda established Bangladesh Honda Private Limited, a motorcycle production and sales joint venture with Bangladesh Steel and Engineering Corporation (BSEC).

Setting the following “fundamental belief,” BHL takes the basic approach of “start small, grow big,” and strives to become a company with high expectation from the society.

BHL’s fundamental belief:
“We, BHL associates are dedicated to increasing the satisfaction of Bangladeshi customers to the maximum level by manufacturing and supplying high value 2-wheelers and services far beyond the Bangladeshi customers’ expectation.”

In Bangladesh, with a population of approximately 150 million people, industry-wide motorcycle sales reached 200,000 units in 2012*, and the steady growth of the market is expected to continue. Collaborating with other Honda operations among Southwest Asian countries including Pakistan and India, Honda will strengthen its competitiveness and strive to become a leading motorcycle company in the market.

* Honda internal research

About Bangladesh Honda Private Limited (BHL)

Established:

December 2012

Representative:

Yoichi Mizutani, Managing Director

Location:

Gazipur, Bangladesh

Capital investment:

610 million Bangladeshi taka

Capitalization ratio:

70% Honda Motor Co., Ltd.
30% Bangladesh Steel and Engineering Corporation

Business:

Import, production and sales of motorcycles and motorcycle parts

Employment:

32 associates including Japanese expatriates

Sales models:

(Produced by BHL): CD80
(Produced by HMSI): Dream Neo, CB Shine, CB Trigger, CBR150R,
Activa

About BHL production factory

Start of production:

October 2013

Production capacity:

80,000 units a year

Factory size:

8,700m2 (lot size), 2,100m2 (factory floor size)

Location:

Gazipur, Bangladesh

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