New Logo, Color Palette and Heritage Mark to Showcase
Evolution of Electric Motorcycle Company
SANTA CRUZ, CA – October 23, 2013 – (Motor Sports Newswire) – Zero Motorcycles, the global leader in the electric motorcycle industry, today announced the launch of an all-new branding campaign to coincide with the launch of their 2014 model line at the 2013 EICMA International Motorcycle Exhibition. The update to Zero Motorcycles corporate branding reflects the rapid development of the Zero Motorcycles product line and is based on extensive consumer research and analysis. As the technology and application of Zero’s Motorcycles has advanced over the years, the new logo, color palette and heritage mark reflects Zero Motorcycles evolution as a company and the ever growing appeal of the electric riding experience.
“Zero Motorcycles has led the evolution of the electric motorcycle industry since our inception in 2006 and we’re proud to continue to grow as a company, a brand and a lifestyle. As our impact begins to reach outside the traditional electric vehicle marketplace into new territory with both first-time and veteran motorcyclists, we felt it was time to update our logo to serve a more well-rounded first impression and to more fully capture the vitality and passion behind our products and experience,” said Scot Harden, Vice President of Marketing for Zero Motorcycles.
Designed to represent the breathtaking performance and purity of experience offered by Zero’s all-electric motorcycles, the new logo and trademark more fully captures the essence of the Zero Motorcycles brand. In addition the all new heritage mark visually captures the un-ridden territory that lies at the core of Zero Motorcycle’s brand promise. Zero Motorcycles’ new brand positioning, logo and heritage marks will be featured on each of the 2014 model offerings, all of which will be debuted at the 71st EICMA International Motorcycle Exhibition in Milan, Italy, Nov. 5-10, 2013.
With a commitment to transforming the motorcycling experience Zero Motorcycles will be announcing some of the most advanced electric motorcycles coming to market during their press conference at the 71st EICMA International Motorcycle Exhibition on Tuesday, November 5, 2013 at 2:00pm in Hall 10 Stand C65.
About Zero Motorcycles
Zero Motorcycles is committed to transforming the motorcycling experience by bringing to market highly innovative electric motorcycles that offer exceptional value and performance. Zero Motorcycles is powered by innovation, driven by passion, guided by integrity, and measured by results. Through extensive research, insight and experience, Zero Motorcycles combines the art and science of motorcycle development to create and manufacture products that excite consumers and inspire brand loyalty. Zero Motorcycles is determined to be the preeminent global electric motorcycle company.