Three Dealers Win Free Trips to AIMExpo Courtesy of Revive Your Ride!

Consumers and Dealers Win More Than $30,000 in Gift Certificates and Prizes

IRVINE, CA – September 18, 2013 – (Motor Sports Newswire) – BDM Performance Products, Gator Harley Davidson, and Ride West BMW staff will be traveling to the AIMExpo in Orlando, Fla., thanks to the Revive Your Ride! 2013 WIN BIG SPRING GIVEAWAY sponsored by the Aftermarket Members of the Motorcycle Industry Council. Fifty consumers won gift certificates to be used exclusively at participating retailers and a variety of prizes, led by grand prize winner Christopher Arcuri of Havertown, Penn., who will receive a $5,000 gift certificate to use at his participating motorcycle retailer.

“For the fourth straight year, at no cost to dealerships, Revive Your Ride! has continued to deliver extra floor traffic, special trips for dealer staff, and gift certificates and prizes for customers,” said Steve Johnson, MIC Aftermarket Committee chair. “It’s an ongoing, seasonal promotion that can help any dealership, and we thank everyone who participates, as well as the aftermarket companies who together have generously contributed more than $150,000 in cash, riding gear and accessories, since 2010.”

One of the retailers, Jessica Prokup, owner of the Yellow Devil Gear Exchange in Long Beach, Calif., had a first-prize winner for second time in the promotion’s history.

Jessica Prokup (center), owner of Yellow Devil Gear, with 1st Prize winner Michael Webb
Jessica Prokup (center), owner of Yellow Devil Gear, with 1st Prize winner Michael Webb

“I felt ridiculously lucky, not only because I receive some part of the money, but because my customer was rewarded hugely for participating in a store activity,” Prokup said. “Revive Your Ride! gives me a great opportunity to offer something fun and rewarding to my customers at no cost to me, other than my time. All I have to do is promote the contest with my dealer code, and one or more of my customers could win a prize, including a pretty substantial gift certificate to my retail store, which is a win for both of us.”

View the full list of Revive Your Ride! winners at

With this year’s WIN BIG SPRING GIVEAWAY, gift certificates of $5,000, $3,000, $1,500 and $1,000 were awarded to retail customers for redemption at their participating retailer’s store. A total of 50 prizes, worth more than $30,000, are being given away.

Staff from the three winning dealerships will be headed to Orlando by virtue of being the dealership of the grand prize winner, by having the most entries, or by being selected at random.

Aftermarket members who donated prizes for the spring giveaway include:

AFX Helmets
Avon Tyres
Butler Motorcycle Maps
Haynes Repair Manuals
Helmet House (Shoei / Tour Master)
Kendon Stand-Up Trailers and Lifts
Kevin Schwantz School
LeoVince Exhaust and Electronics
Memphis Shades
RK Excel America
Schuberth North America
Suzuki Motor of America
Tucker Rocky
Two Brothers Racing
Van Leeuwen Distributing

The WIN BIG SPRING GIVEAWAY isn’t the last Revive Your Ride! contest for 2013. The Year-End Giveaway starts Nov. 1 and runs through Dec. 31. The dealership with the grand prize winner, and a participating dealership chosen at random, will win a Revive Your Ride! Party Package that includes catering up to $1,000, plus $200 for a DJ and/or decorations and eight $100-dollar gift certificates as door prizes for dealership guests, courtesy of the MIC Aftermarket Members.

Dealers can learn more information about the program and how to sign up for this free promotion by visiting and clicking on the Revive Your Ride! logo at the top right of the screen.

Retail customers can learn more about the program, participating dealer locations, prizes offered and how to enter by visiting


The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, business advisories and forecasts, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at