SEMA Targets Emerging Technology


  • Former ‘Street Performance Council’ changes name, format to ‘Emerging Trends & Technology Network’ (ETTN)
  • ETTN open to qualifying industry professionals at no cost

DIAMOND BAR, CA – May 7, 2013 – (Motor Sports Newswire) – The SEMA Street Performance Council (SPC) is evolving to focus on helping members succeed by using new trends and technologies. As part of this evolution, the group’s name is changing to the Emerging Trends & Technology Network (ETTN) and will be open free of charge to all employees of SEMA member companies.

“In recent times, the SPC successfully led the way for other SEMA councils and member companies in identifying and understanding emerging trends and technology,” said Nathan Ridnouer, SEMA VP of councils and membership. “While the group was delivering great value to the membership, its name was not representative of what the group was accomplishing. The changes and the new name better reflect the group’s mission and will allow them to grow and be even more effective in their efforts.”

The ETTN’s mission statement is to identify, understand and communicate emerging trends and technologies to help member improve. The network will do this in a variety of ways, including building and fostering a community of like-minded members who share an interest in learning and gaining competitive advantages to help their businesses improve. To learn how to join the ETTN or for more details, visit or contact Bryan Harrison at, 909-970-6691.

About SEMA

SEMA, the Specialty Equipment Market Association founded in 1963, represents the $29.99 billion specialty automotive industry of 6,537 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit or