JANESVILLE, WI – April 18, 2013 – (Motor Sports Newswire) – Within the historic and breathtaking backdrop of Valley Forge National Park, Parts Unlimited and Drag Specialties took up residence in King of Prussia, Pa., recently for its inaugural East Regional Showcase. An incredible audience, from across the entire eastern part of the country, gathered to learn about the latest and greatest products each exhibitor had to offer, making the first-time event at Valley Forge Casino Resort a huge success.
The weekend kicked off with a show preview, followed by an exciting Meet & Greet reception that was so well attended, the hotel opened two additional ballrooms to host all the guests. This provided a great opportunity for vendors, dealers, and sales staff to mingle in a more casual environment, all while building on the excitement surrounding Sunday’s Showcase.
“We knew that this show would draw a big crowd, but the amount of attendees absolutely exceeded our expectations,” said Lou Lopez, Parts Unlimited National Sales Manager. “We could tell both exhibitors and dealers left with an increased enthusiasm for the industry as we head into Spring.”
Thanks to over 200 exhibitors, the expansive show floor and excellent show layout, Parts Unlimited and Drag Specialties were able to showcase the depth of their products. Exhibitors met with hundreds of dealers and supplied them with the tools and knowledge to maximize their sales.
“Starting with the show preview, we felt the excitement from everyone that attended,” said Jim Matchette, Drag Specialties National Sales Manager. “In talking with dealers from the area that had attended similar events at this venue, the Showcase had the best outcome they had ever seen! It’s encouraging to know our dealers, exhibitors, and sales representatives came together and helped make this Showcase the buzz of the motorcycle industry.”
Parts Unlimited and Drag Specialties would like to thank their dealers, vendors and sales staff for helping to make this event a huge success. By providing a showcase, which attracted dealers from the entire eastern part of the country, Parts Unlimited and Drag Specialties has taken the next step in strengthening business through both their dealers and vendors.
Parts Unlimited and Drag Specialties will host its annual National Vendor Presentation (NVP) this August 24-25 in Madison, Wis., near its Janesville, Wis. headquarters.
For more information on Parts Unlimited, visit Parts-Unlimited.com. You can also follow Parts Unlimited on Facebook. For more information on Drag Specialties, visit dragspecialties.com. You can also follow Drag Specialties on Facebook.
About Parts Unlimited
Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.
Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.
About Drag Specialties
Drag Specialties is an industry-leading distributor of aftermarket parts and accessories for American V-Twin and Harley-Davidson® motorcycles. Two things go hand in hand at Drag: quality and quantity. Drag Specialties offers the widest selection of premium parts and accessories with unbeatable service.
If it’s new, innovative and — above all — top quality, Drag Specialties will have it. And that’s coming from a company where guarantees are more than simply expected — they’re understood.
The foundation that Drag was built on over 40 years ago is the same foundation that will carry them into the future. Drag Specialties is made up of people who have been living and breathing V-Twins since they could walk.