Revive Your Ride! Spring Giveaway Starts April 15

Free Promotion Offers More Than $30,000 in Prizes

IRVINE, CA – April 16, 2013 – Motor Sports Newswire) –  The Revive Your Ride! Win Big Spring Giveaway starts today. Designed specifically to build excitement for two-wheeling and to bring the riding community back to the many retailers of motorcycles and ATVs, the promotion is free to powersports retailers and free to consumers.


The program allows powersports retailers to offer customers a chance to win one of 50 great prizes:

  • Grand Prize:             $5,000+ Gift Certificate
  • First Place Prize:      $3,000+ Gift Certificate
  • Second Place Prize: $1,500+ Gift Certificate

Lucky winners will ride away with a prize package of gear, parts, accessories, or gift certificates. Gift certificates can be redeemed at the participating dealer’s store for gear, parts, accessories, or service – whatever the customer wants. That’s right. If one of your customers wins a gift certificate, the MIC buys the winner a gift certificate for your store.

The product package giveaways range from a Schuberth S2 helmet, a Tour Master jacket, a Brand 34 sweatshirt signed by Kevin Schwantz, Tucker Rocky gift certificates, a Klim Overland pants and jacket set, a Shoei helmet, a Kendon stand-up lift and much more.

This year, three participating powersports retailers also have a chance to win a great prize. The dealer of the Grand Prize winner, another dealer picked at random from all dealers, and the dealer who has the most consumer entries will win a $2,000 Revive Your Ride Party which includes: catering up to $1,000, an additional $200 for DJ and/or decorations and 8 ea. one hundred dollar gift certificates as door prizes for your guests courtesy of the MIC Aftermarket Members. But that’s not all. They will also win two VIP passes to the American International Motorcycle Expo, October 16-17, 2013 in Orlando Florida, including VIP access to AIMExpo and featured events, two nights lodging at a Rosen property hotel in Orlando, $300 airfare voucher for flight to and from Orlando, $100 gift/meal card and more.

“For no money at all, retailers can give their customers a shot at winning one of 50 great prizes. And what could be better than a $5,000, $3,000 or $1,500 gift certificate to their favorite dealership?” said Cam Arnold, vice president aftermarket at the Motorcycle Industry Council. “It’s a great way to get riders into your store and a great way to get them thinking about bikes, gear, service and the open road. The giveaway can bump up customer traffic, support new product introductions, help move older product, encourage customers to come in for end-of-season service, holiday shopping and much, much more. We’re also excited about the Revive Your Ride! Party-Package for participating retailers. Someone’s going to win each prize, and three retailers will have a lot to celebrate.”

The promotion is free. Retailers sign up at Then receive two promotion posters and have unlimited access to online downloadable flyers, postcards, web content and other digital assets. In addition, each retailer is issued a unique dealer code and is listed on the dealer locator on the public Revive your Ride! website at

It’s easy and free for retail customers, too. They enter the Revive Your Ride! Fall Promotion by getting the entry code from their dealer. Then, they go to, enter the entry code and complete the online entry form. That’s it. Winners will be notified on or after July 25, 2013. For a complete set of rules, click here.

Revive Your Ride! was created and is funded by the aftermarket members of the Motorcycle Industry Council specifically to build excitement for two-wheeling and to bring the riding community back to the many retailers of motorcycles, ATVs, ROVs, service and aftermarket parts and accessories.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. It is a not-for-profit, national industry association representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment firms, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office near Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at Visit Revive your Ride! website at