Redesigned Website Gives Riders A Better Feel For The Brand
MORGAN HILL, CA – April 16, 2013 – (Motor Sports Newswire) – Your hands are the most important connection between you and your motorcycle, so you deserve the best fitting gloves available. Already well established in Europe, Racer Outdoor is now reaching out to the U.S. and Canada through exclusive North American importer/distributor Racer Gloves USA. The ultimate goal is to get the “best fitting gloves you can buy” message out to the masses, starting with a total revamp of the Racer Gloves USA website.
“We want the tactile online experience to match the reality of the motorcycle industry’s best fitting gloves,” says former roadracer Lee Block. Sold primarily in Northern California since 2006, Racer has gained a cult-like following among dealers and riders based on its outstanding and consistent comfort and fit. Recently, Racer distribution changed hands with motorcycle industry veteran Block re-launching the brand. “We want this relative secret to expand beyond NorCal and gain a national following,” adds Block.
“Creating a great fitting glove is not brain surgery… it’s harder! Design, materials, careful assembly of those materials, and above all else, pattern making result in a superior fitting glove,” explains Block. “Racer has been making gloves in the same factories with the same pattern makers for more than 20 years.” So confident is Block of the fit, that Racer USA guarantees these will be the best fitting gloves you have ever tried or your money back.
Check the new website out for all the money-back details and Racer USA’s free shipping program. The range of gloves encompasses something for virtually every rider, including Road Race, Sport Touring, Adventure/Dual Sport, Winter and Women’s glove categories.
About Racer Gloves USA
Based in Morgan Hill, CA and founded in 2012 by motorcycle industry veteran and former roadracer Lee Block, Racer Gloves USA is the exclusive North American Importer/Distributor for the Austrian apparel brand Racer Outdoor GmbH. Established in the early 1990s, Racer Outdoor has built a reputation for designing and producing premium riding apparel for the street motorcycle market. Racer’s reputation is built upon outstanding fit, and quality of materials and superior workmanship. The Racer brand is #1 in Austria and is a leading brand throughout Europe. Media inquiries can be e-mailed to: email@example.com or call (408) 852-0700.