Fourth Annual Revive Your Ride! WIN BIG SPRING GIVEAWAY is Here!

Powersports Customers Can Win More Than $30,000 in Cool Prizes

IRVINE, CA – April 12, 2013 – (Motor Sports Newswire) – The Revive Your Ride! WIN BIG SPRING GIVEAWAY is back. Scheduled to run from April 15 through June 30, the annual powersports promotion offers customers a chance to win one of 50 aftermarket prizes and gift certificates – all together worth more than $30,000.

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“The Aftermarket Members of the Motorcycle Industry Council are once again happy to fund this dealership-traffic-driving promotion successfully being used by some nine hundred retailers and counting,” said Frank Esposito, MIC aftermarket committee chair. “Shops and dealers can really run with this and use it to get customers into their stores, and it costs absolutely nothing to participate. This year, the program is offering a lot of excellent prizes that any rider would be glad to win.”

Lucky customers will ride away with a prize package of gear, parts, accessories, or gift certificates. This year’s Grand Prize is a $5,000 gift certificate, while 1st Place is a $3,000 gift certificate and 2nd Place is a $1,500 gift certificate. The product package giveaways include a Schuberth S2 helmet, a Tour Master jacket, a Brand 34 sweatshirt signed by Kevin Schwantz, Tucker Rocky gift certificates, a Klim Overland pants and jacket set, a Shoei helmet, a Kendon stand-up lift and much, much more.

MIC Aftermarket Members who contributed to the prize collection include: ACCEL, AFX, AIMExpo, Avon Tyres, Biker’s Choice, Butler Motorcycle Maps, Haynes Manuals, Helmet House, Kendon, Klim, LeoVince, Mad Maps, Memphis Shades, MotoTV, MotoQuest, Motul, Powerlet, Renthal, RK Racing, Saddlemen, Schuberth, Schwantz School, Scorpion, Sunstar, Suzuki, Tucker Rocky, Two Brothers Racing, Van Leeuwen and Yuasa.

All of the prize packages can be seen at mic.org/reviveyourride. To enter, customers simply visit a participating dealership or retailer, get a unique entry code that can be posted on Revive Your Ride! posters, and enter online at reviveyourride.org. There are eight gift certificates totaling $13,500 and they are redeemable at the participating dealers’ stores. Each participating dealer receives two free promotional posters and they can also access downloadable banners, postcards and other digital materials – all for free – on the Revive Your Ride! website. Dealers who have participated in previous Revive Your Ride! promotions do not need to sign up again.

Questions about the promotion can be sent to RYR@mic.org.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, business advisories and forecasts, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.

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