Leiszler Oil Brings the VP Retail Brand to Kansas

Kansas Distributor to Adopt VP Racing Fuels Retail Brand Program

SAN ANTONIO, TX -March 22, 2013 – (Motor Sports Newswire) – VP Racing Fuels, Inc. today announced the addition of Clay Center, Kansas-based Leiszler Oil, Inc. to its roster of retail brand partners. In addition to operating 16 Short Stop Convenience stores, the company also provides wholesale distribution of fuels to 14 branded and 13 unbranded retail sites in central and NE Kansas.

“We are extremely excited to adopt VP’s retail brand program,” said Alison Leiszler Bridges, President for Leiszler Oil Inc. “Our decision to go with VP gives our customers a professional and attractive image, industry leading credit card processing rates and it provides our team the ability to source unbranded product at the best possible price.”

“The VP branded program focuses on reducing costs associated with fuel purchasing and credit card processing,” Bridges added. “These two areas are critical elements to the success of Leiszler Oil and more importantly our dealers who depend on us to help them make the right decisions. VP puts us and our customers in a much better position to compete!”

“VP is absolutely thrilled to welcome Leiszler Oil Inc. to the VP Racing Fuels retail brand family! This new relationship is the first step in VP’s growth plan in the state of Kansas,” said Alan Cerwick, president of VP Racing Fuels. “Alison Leiszler Bridges and the well-respected Leiszler Oil team are industry professionals who recognize the need for a strong product offering like VP. Alison being third generation understands that the fuel industry is changing and she recognizes the strength of the VP brand for both her business and more importantly her valued customers. Leiszler Oil’s commitment to our retail brand initiative in Kansas is a testament to VP’s future growth and success.”

Started by Glen Leiszler in 1932, Leiszler Oil’s mission has always been to provide quality products and services to the Kansas communities they proudly serve. With 16 company owned stores operating under the Short Stop brand and 27 branded and unbranded dealer sites, Leiszler Oil offers its customers the convenience they need and the service they deserve every day. More information is available online at www.leiszleroil.com

VP Racing Fuels is best known as the World Leader in Race Fuel Technology, fueling champions in virtually every form of motorsports on land, sea and air since 1975. VP is the Official Racing Fuel of NHRA Championship Drag Racing, American Le Mans, World of Outlaws Sprint Cars and Late Model Series and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

In addition to racing fuels, VP’s product line includes VP Small Engine Fuels, formulated specifically for 2-cycle and 4-cycle portable gas-powered equipment and PowerMaster® hobby fuels for R/C Racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.

Contacts:
Leizsler Oil
Alison Leiszler Bridges: 785-632-5648; alison.leiszler@leiszleroil.com

VP Branding
Bryan Noonen: 210-289-6000; bryan.noonen@vpracingfuels.com

VP Media Relations
Steve Scheidker: 210-635-7744; steves@vpracingfuels.com

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