Schuberth Selected as MOTORRAD Magazine's Best Helmet Brand 8th Year in Succession

Reader contest held by German motorcycle magazine MOTORRAD included over 30,000 motorcyclists

March 14, 2013 – (Motor Sports Newswire) – German helmet manufacturer Schuberth has once again been awarded the coveted title “Best Brand” for the eighth time in succession in the helmet category. This title is awarded annually by Germany’s largest motorcycle magazine MOTORRAD within the scope of the reader contest “Motorcycle of the Year”. This year 30,245 readers participated in the contest. All totalled Schuberth earned 61.9 percent of the votes to increase the previous year’s tally by 5 percent.


Marc-Thorsten Lenze, Head of Communications at Schuberth GmbH, was pleased to receive the prestigious award. “Receiving the Best Brand Award is a very special honour for us. Because, in contrast to many other awards from specialized journalists and independent testing institutes, here selection is made directly by the motorcycle riders, with their personal experience from every-day use. We want to express our heart-felt thanks to all participants,” says Lenze.

Marc-Thorsten Lenze (right) Accepts Motorrad Magazine's Best Brand Award with Franz-Josef Goerges and Nicole Prell of Schuberth GmbH
Marc-Thorsten Lenze (right) Accepts Motorrad Magazine’s Best Brand Award with Franz-Josef Goerges and Nicole Prell of Schuberth GmbH

For decades Schuberth has been one of the world’s leading producers of motorcycle helmets and has continuously set new benchmarks in terms of aerodynamics, aero-acoustics and wearing comfort. Best known for inventing the flip-up motorcycle helmet with internal sun visor, current innovations include state-of-the-art Bluetooth® communications systems, motorcycle helmets with internal antennae and motorcycle helmets developed especially for the physiognomy of the female facial structure.

Schuberth North America is a branch of Schuberth GmbH in Magdeburg, Germany, providing innovative Head Protection Systems. German Engineering.