Dealer-to-Dealer Sales Website Positioned as 'Auction Alternative'

By Holly J. Wagner

VERONA, Wis. – Dealers looking for a way to bulk up on pre-owned vehicles have a new option.

WVM-180-impack-Grey-Red-logo-w-aternativeSimms Motorsports Marketing owner Jon Simms in January launched WholesaleVehicleMarket.com, a dealer-to-dealer marketplace for used vehicles.

Dealers can register on the site for free. They must provide documentation that they are dealerships and the registration is tied to the store, not an individual. So far, 47 have signed up, according to the company.

Simms is positioning the site, a licensed Wisconsin wholesale dealer, as an “auction alternative,” and many of the benefits are the same – extended reach, improved liquidity, keeping inventory to meet local or seasonal demands.

“There’s a fair number of dealers out there that don’t go to auctions. They don’t like auctions and don’t want to …

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