New Campaign Bridges The Gap Between Print and Digital
SOMERSET, WI – March 5th, 2013 – (Motor Sports Newswire) – Küryakyn Holdings LLC, a leader in the aftermarket parts industry, is introducing a revolutionary new ad campaign this month. Designed to bridge the gap between traditional print and digital media, Küryakyn’s “Live Ads” are a spin-off of the company’s successful lifestyle print campaign, dynamically integrated with digital media advancements.
Each ad features a simple tagline and captivating photography utilizing a simple call to action, such as “Watch this ad come to life” or “Go behind-the-scenes at Küryakyn.com.” Following the link will give the consumer an opportunity to learn more about the product and interact online… not to mention seeing just what it takes to get that perfect shot.
“We always want to add value for our customers,” explains Küryakyn’s Senior Vice President of Sales & Marketing, Marc Wolfram. “Our new ‘Live Ads’ are a great opportunity for consumers to interact with our brand online, and just another example of Küryakyn’s cutting edge.”
The campaign will begin appearing in print publications around the globe starting in March, 2013. For an advance look at the “Live Ads” click here:
Founded in 1989 Küryakyn is a world leading provider of innovative and stylish bolt on accessories, primarily for cruisers and touring bikes. Küryakyn offers a highly diverse product range that is unmatched in terms of style and design. Providing exceptional customer service and developing innovative products are the foundation of Kuryakyn.