Harley-Davidson 2012 Charitable Contributions Top $4.5 Million

MILWAUKEE, WI – February 14, 2013 – (Motor Sports Newswire) – Harley-Davidson’s charitable giving topped $4.5 million in 2012, highlighted by a $200,000 grant to Milwaukee Habitat for Humanity for its Neighborhood Revitalization Initiative focused on the Washington Park area. The grant will help fund neighborhood improvements through an expanded array of housing projects.

“Our mission at The Harley-Davidson Foundation is to help meet the needs of the communities where we work,” said Tonit Calaway, Foundation President and Harley-Davidson’s Vice President of Human Resources. “With the Washington Park neighborhood in our corporate office’s backyard, supporting the important and necessary work of Milwaukee Habitat for Humanity is truly neighbors helping neighbors.”

Work on the Neighborhood Revitalization Initiative will begin this spring.

Additionally, the company contributed more than $4 million in grants and merchandise in 2012 to organizations focused on education, health or the environment. Among the recipients:

  • Milwaukee-based New Threads of Hope received more than $1 million in discontinued apparel and accessories to be distributed among various agencies throughout southeastern Wisconsin.
  • United Way of Greater Milwaukee received $284,000 toward its outreach and support programs.
  • As part of a four-year, $1 million grant, Disabled American Veterans received $250,000 to help support Harley’s Heroes, a program to help veterans secure their military benefits.
  • A portion of the proceeds from the sale of Harley-Davidson’s Pink Label Collection of apparel and accessories goes to breast cancer organizations, totaling nearly $200,000 in 2012.

Other recipients included the Muscular Dystrophy Association; Boys & Girls Clubs of Greater Milwaukee and Kansas City; Hunger Task Force of Milwaukee; Crispus Attucks Center for Employment and Training in York, Pa.; the Urban Ecology Center of Milwaukee; the YMCA; and the Mayor’s Fund to Advance New York City for Hurricane Sandy relief.

About Harley-Davidson Motor Company

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s website at www.harley-davidson.com.

About The Harley-Davidson Foundation

The Harley-Davidson Foundation seeks to meet the basic needs of the communities where we work, improve the lives of our stakeholders and encourage social responsibility. Established in 1993, The Foundation pursues partnerships with charitable organizations focused on education, health and the environment. For more information, see www.harley-davidson.com.