RSD Reveals 2013 Apparel Collection at Dealer Expo

What’s Next?

LOS ALAMITOS, CA – February 13, 2013 – (Motor Sports Newswire) –  With the world’s powersports retailers gathering in Indianapolis for the Dealer Expo this weekend, racer-turned designer Roland Sands is using the limelight to focus attention on what’s next. Namely the 2013 RSD Apparel Collection, which will be highlighted along with the latest helmets from Bell. New additions to the RSD range include the vintage dirt track-inspired Barfly and returning favorites like the Ronin café racer jacket.

Roland Sands Design BarflyPR1

Dealers attending the trade show should also keep an eye out for the debut of the Fubar and Vandal textile jackets, an expanded array of women’s wear as well as gloves, tees, headwear and accessories. The gear is intended for all motorcyclists. “I don’t really place myself in any particular genre of motorcycling, and I think our apparel really echoes this,” says Sands.

“Our friends, customers and those dealers that sell our products have shared their product experiences and the response has been positive and reassuring that our direction is not just ours,” Roland says. “There is a group of people who believe in the quality and timeless style that we aim for with every RSD apparel item we release into production. Through the continuous collaborative energy within RSD, we have pushed further down the road. Our focus on amazing materials, excellent fit and finely tuned style has expanded while staying true to our vision.”

Check out the teaser video for the 2013 vibe:

or get a better look at the entire RSD collection as part of the Bell helmet’s display in Booth 813 at the Dealer Expo or at Remember, RSD gear is available through authorized RSD dealers and riding friendly stores only.


Roland Sands Design is a motorcycle, product and apparel company that has its roots in racing, custom bike building and design. Our inspiration comes from a high performance background that blends the love of two wheels with the desire to create unique products. We live the two-wheeled life and our crew is a diverse collection of roadracers, off-road, dirt track, supermoto and custom bike builders and riders. It is this diversity that allows us to work with the best in the industry on a variety of projects. Our clients include Ducati, Dunlop, Harley-Davidson, Panasonic, Performance Machine, Piaggio, Polaris, Toyota, Triumph, Yamaha, Vance & Hines and many others.

Roland Sands

Roland Sands is from Long Beach, California. His diverse upbringing encompasses just about every aspect of the motorcycle industry. His first motorcycle was an RM50 dirtbike given to him on his 5th birthday, on which, after just minutes of riding, he broke a bone… but fell in love with it anyway. His love of speed on two wheels took him to the professional racing ranks for 10 years. He set multiple track records around the world and was the 1998 American Motorcyclist Association 250GP champion. However, 32 broken bones later, Roland decided to trade in his racing leathers for a hammer, pencil and computer designing and began building motorcycles and custom motorcycle products. In 2005, he founded Roland Sands Design. Sands’ designs are a mixture of sportbike and chopper influences and he has played a pivotal role in popularizing high performance custom bikes. Roland and his designs (motorcycles and products) have earned many accolades throughout the years, including three V-Twin Wheel Design of the year awards; V-Twin Control Design; Chip Foose Design of Excellence Award in Sturgis; 2nd, 3rd and 4th place in the Modified Harley class at the World Championship of Custom Bike Building; V-Twin Trendsetter of the Year award; Biker Build Off Champion on the Discovery Channel; Biker Build Off Rookie of the year and the 2Wheel Tuner Brappy Award. Roland, Roland and the RSD fleet of custom motorcycles have been featured in more than 500 magazine articles world-wide, on more than 100 magazines covers. He attends most American motorcycle rallies and events year round, as well as multiple International shows. Sands has also starred in a variety of TV shows including Nitro Circus, Chopper Nation, Biker Build Off, American Thunder and many others.

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