Nebraska Iowa Supply Teams with VP Racing Fuels on Retail Branding Program

SAN ANTONIO, TX  – February 5, 2013 – (Motor Sports Newswire) – Officials at Nebraska Iowa (NEIA) Supply Company today announced it has signed on with VP Racing Fuels’ national branding program. The wholesale sites supported by NEIA present an opportunity for VP to expand its retail brand in Nebraska and Iowa.

Nebraska-Iowa-Supply_4x1_72“We are privileged to welcome Nebraska Iowa Supply Company to our growing list of top notch fuel distributors nationwide,” said Alan Cerwick, President, VP Racing Fuels. “As an industry leader with deep roots in the Midwest, Nebraska Iowa Supply Company understands the importance of partnering with an organization like VP Racing Fuels and our game changing retail brand program. Their buy-in demonstrates the power of the VP retail brand and our ability to deliver the highest competitive advantage to date.”

“The VP Retail brand not only gives us a very sharp image, but the luxury of buying unbranded product when retail margins are extremely competitive in our market,” said Matt Lippincott, Operations Manager of Nebraska Iowa Supply Company. “There also appear to be tremendous savings with their credit card processing program which will help increase the bottom line considerably for our dealers. We are excited to continue our relationship with the VP team and start bringing the VP Retail brand to the Midwest.”

Nebraska Iowa Supply Company was founded in 1926 and currently operates from its base in Omaha as a distributor/retailer of petroleum and related products in Eastern Nebraska and Western Iowa. Currently half of Nebraska Iowa Supply’s sales are wholesale to independent associate marketers, while the other half include direct retail sales at its corporate owned c-stores as well as bulk fuels and lubricants to farm, home, industrial and commercial accounts. More information is available online at

VP Racing Fuels is best known as the World Leader in Race Fuel Technology, fueling champions in virtually every form of motorsports on land, sea and air since 1975. VP is the Official Racing Fuel of NHRA Championship Drag Racing, American Le Mans, World of Outlaws Sprint Cars and Late Model Series and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

In addition to racing fuels, VP’s product line includes VP Small Engine Fuels, formulated specifically for 2-cycle and 4-cycle portable gas-powered equipment and PowerMaster hobby fuels for R/C Racing. More information is available online at, or


Nebraska Iowa Supply

Matt Lippincott: 402-393-8350;

VP Branding

Bryan Noonen: 210-289-6000;

VP Media Relations

Steve Scheidker: 210-635-7744;