Shopatron Announces 39% Sales Increase for Client Powersports Brands Leading into Dealer Expo

The Shopatron Order Exchange drives online sales for leading brands like Suzuki, Kawasaki, Ducati, Arctic Cat, and BRP

SAN LUIS OBISPO, CA – January 31, 2013 – (Motor Sports Newswire) – Shopatron, the world’s leading provider of cloud-based, eCommerce order management solutions, fueled a 39% same-store online sales increase in January for its clients in the powersports industry.

The patent-pending Shopatron Order Exchange drives online sales for leading brands like Suzuki, Kawasaki, Ducati, Arctic Cat, and BRP. Shopatron enables client brands to sell online and then pass those completed orders to their retailers for delivery to the customer.

Shopatron clients are also able to offer advanced fulfillment capabilities like in-store pickup and ship-to-store, to drive additional online and offline sales. Indeed, research shows that while 80% of customers research products online, 75% still prefer to buy in a store.

“For manufacturers of products like motorcycles and personal watercraft, which typically require customization, installation, or other high-expertise services, Shopatron’s solution is a proven method for selling online,” said Shopatron SVP of Marketing Mark Grondin. “With Shopatron, branded manufacturers sell products directly on their website without sacrificing customer experience or alienating retailers.”

Shopatron will be attending the Dealer Expo 2013 in Indianapolis on Feb. 15-17. To set up a meeting with Shopatron at the Dealer Expo, or to learn more about Shopatron, visit ecommerce.shopatron.com or call 866-625-5050.

About Shopatron

Shopatron is the world’s only eCommerce solution that increases sales online, while also increasing sales through retail stores. Shopatron’s eCommerce and order management solution provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers, multi-channel retailers, and online marketplaces. Founded in 2001, Shopatron works with more than 1,000 branded manufacturers and 20,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Mizuno, Ducati, JL Audio, K2, Intermix, and Sport Chalet. The company has offices in San Luis Obispo, California; and Swindon, United Kingdom.

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