ATLANTA, GA – January 28, 2013 – (Motor Sports Newswire) – For 2013, the Powersports Marketing team is implementing some changes as part of their culture of continual improvement. As such, dealers may have already noticed one change that has come to the Ultra Marketing Machine (UMM) Newsletter – the new clear envelope. Based on the feedback Powersports Marketing received from a recent 20 Group meeting, Dealer Principals and General Managers called the trusted marketing newsletter the “yellow paper.”
“Although technically the name is still the ‘Ultra Marketing Machine’ Newsletter, we’re happy to accommodate the yellow paper reference and we feel the new clear envelope will allow for easier identification amongst a dealership’s influx of daily mail,” said Rod Stuckey, President of Powersports Marketing.
While the look for the UMM has updated, dealers don’t have to be concerned about the content. It will still have the same timely, data-driven, expert marketing content that Powersports dealers across the county have learned to depend on. Powersports dealers can subscribe to this free industry-leading newsletter online at www.powersportsmarketing.com or by calling 877-242-4472.
About Powersports Marketing
Powersports Marketing™, a subsidiary of Dealership University, develops and executes targeted marketing solutions for Powersports dealers of all sizes throughout the U.S. With solutions ranging from Direct mail and E-mail Marketing to Search Engine Marketing, Online Reputation Management and Social Media Marketing. Powersports Marketing helps dealers deliver the right message to the right target audience via the best media method at just the right time. For more information, please visit: www.powersportsmarketing.com.