Biker’s Choice Appoints Gerry Bruce as Regional Sales Manager

FORT WORTH, TX – January 11, 2012 – (Motor Sports Newswire) – Biker’s Choice, a leading supplier of parts, accessories, and apparel to the American V-Twin/Harley-Davidson segment of the Powersports industry announced today GerryBruce2013the appointment of Gerry Bruce as Regional Sales Manager.  Gerry has over 12 years of experience in the segment, most recently as VP of Operations with Custom Chrome.

“Gerry brings with him a balance of passion and knowledge of the market that we’re confident will take us to the next level.  Biker’s Choice has enjoyed explosive growth over the last couple of years, and we know that Gerry’s the perfect choice to help us build on that success.  Now that we have grown the business and the team, adding Gerry to lead the outside Biker’s Choice Reps will allow us to take the next steps in growing our sales force and will continue our efforts in becoming the leading industry partner for the entire Harley Davidson/ American V-twin dealer network.”, said Charlie Hadayia, Director of Business Development for Biker’s Choice.

About Tucker Rocky/Biker’s Choice

Tucker Rocky/Biker’s Choice is located in Fort Worth, Texas. Since it’s founding in 1967, Tucker Rocky/Biker’s Choice has grown to become a leading national distributor of premier brands of parts, accessories and apparel. Included within the portfolio are a number of proprietary brands specifically developed by Tucker Rocky/Biker’s Choice. With a dedicated team of over 700 professionals, Tucker Rocky/Biker’s Choice is known throughout the Powersports industry for its innovative and customer
friendly policies. For more information, contact Tucker Rocky/Biker’s Choice, 4900 Alliance Gateway Freeway, Fort Worth, Texas 76177. Phone: 817-258-9208,,

Tucker Rocky/Biker’s Choice is a part of LDI Ltd., a closely-held investment company headquartered in Indianapolis, Indiana. Originally founded in 1912 to manufacture corrugated boxes, LDI has since acquired and developed interests in distribution and logistics business. For more information, please visit