Thor MX Launches New Interactive Fan Experience at Supercross Party in the Pits

EL CAJON, CA – January 2, 2013 – (Motor Sports Newswire) – Thor MX, the Official and Exclusive Riding Gear and Apparel of Monster Energy Supercross, will launch a new fan experience display at the Monster Energy Supercross Party in the Pits. Starting this Saturday at the opening round in Anaheim, Calif., fans will be treated to a unique race-pit style display that will contain replica race bikes with rider graphics, along with real mechanic pit carts that will feature some of Thor’s very best in helmets, boots, and protectors.


In addition to the unique race pit experience, Thor has also brought back the popular Supercross podium display where fans can get a photo with a trophy and a beautiful Thor girl. A variety of giveaways and rider autograph sessions will also be available at the race pit experience.

The display will be set up at 10 rounds throughout the season including, all Anaheim rounds, Phoenix, Oakland, Calif., San Diego, Arlington, Texas, Atlanta, St. Louis, and Las Vegas. The Thor fan experience is open during the Supercross Party in the Pits, held from 12:30 p.m until 6:00 p.m. (local time).

About Thor Motocross

Thor is the originator of motocross apparel. When Torsten Hallman made his first U.S trip to race and promote motocross in 1966, he began developing T.H.O.R. (Torsten Hallman Original Racewear) riding gear. Thor is a hardcore, grass roots company that is continued proof of what it takes to reach the top and more importantly, how to stay there. It is the only company with over 40 years of experience in the motocross marketplace.

Thor combines design and marketing, with superior distribution through Parts Unlimited to reach it’s thousands of dealers and consumers. Thor prides itself on key selling features like quality, strength and performance. Thor is more than a brand. It’s a lifestyle.

About Parts Unlimited

Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.

Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.

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