Revive Your Ride! Year-End Giveaway Starts, November 1st

Free promotion offers $13,500 in prizes

IRVINE, CA – November 1, 2012 – (Motor Sports Newswire) –  The Revive Your Ride! Year-End Giveaway starts today. Designed specifically to build excitement for two-wheeling and to bring the riding community back to the many retailers of motorcycles and ATVs, the promotion is free to powersports retailers and free to consumers.

The program allows powersports retailers to offer customers the chance to win one of thirteen great prizes:

  • Grand Prize:                          $2,500
  • Ten First Place Prizes:       $1,000
  • Two Second Place Prizes: $   500

All prizes will be awarded in the form of gift certificates, which can be redeemed at the participating dealer’s store for gear, parts, accessories, or service – whatever the customer wants. It is a simple, uncomplicated way to close the loop and keep dealers involved in the prize fulfillment process.

This year, participating powersports retailers also have a chance to win a prize. Participating retailers are eligible to win one of two very special Revive Your Ride Party-Packages for staff and customers. The dealer of the grand prize winner will win one Revive Your Ride Party-Package and one other retailer, picked at random from all participating dealers, will also win a Revive Your Ride Party-Package that includes catering of up to $1,000, $200 for a DJ and/or decorations and eight debit cards valued at $100 each as door prizes for guests, courtesy of the MIC Aftermarket members.

“For no money at all, retailers can give their customers a shot at winning one of thirteen great prizes. And what could be better than a $2,500, $1,000 or $500 gift certificate to their favorite dealership?” said Cam Arnold, vice president aftermarket at the Motorcycle Industry Council. “It’s a great way to get riders into your store and a great way to get them thinking about bikes, gear, service and the open road. The giveaway can bump up customer traffic, support new product introductions, help move older product, encourage customers to come in for end-of-season service, holiday shopping and much, much more. We’re also excited about the Revive Your Ride Party-Package for participating retailers. Someone’s going to win each prize, and two retailers will have a lot to celebrate.”

The promotion is free. Retailers sign up at Then receive two promotion posters and have unlimited access to online downloadable flyers, postcards, web content and other digital assets. In addition, each retailer is issued a unique dealer code and is listed on the dealer locator on the public Revive your Ride! website at

It’s easy and free for retail customers, too. They enter the Revive Your Ride! Fall Promotion by getting the entry code from their dealer. Next, they go to, enter the entry code and complete the online entry form. That’s it. Winners will be notified on or after Jan. 21, 2013. For a complete set of rules, click here.

Revive Your Ride! was created and is funded by the aftermarket members of the Motorcycle Industry Council specifically to build excitement for two-wheeling and to bring the riding community back to the many retailers of motorcycles, ATVs, ROVs, service and aftermarket parts and accessories.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at Visit Revive your Ride! website at