OVERLAND PARK, KS – November 1, 2012 – (Motor Sports Newswire) – Clymer Manuals, the world’s leading publisher of aftermarket powersports manuals, is proud to announce that James Grooms has been promoted to Publisher. In his thirteenth year with the Clymer manuals franchise, Grooms lead the product development side of the business for over a decade. Seen as the voice of the product, Grooms also created a social media/search marketing effort led by a 4 million viewer strong YouTube channel (www.youtube.com/clymermanuals) that allows Clymer to connect two dimensionally with its current customers and reach new ones.
“James is absolutely the perfect fit as Publisher for a historic brand such as Clymer,” says Penton Media VP Tom Duncan. “His extensive experience on the business side is an obvious asset, but as a passionate motorcycle enthusiast himself, he brings a unique insight into the industry and customer’s needs.”
Grooms will continue to head up the product R&D as the needs of customers evolve. “There’s no longer one customer type. As possibly the most important tool in the garage setting, the DIY customers are quickly evolving and want the tool–the manual–in multiple platforms to meet unique needs,” says Grooms.
As Publisher, Grooms will now oversee all processes of manual production, marketing and sales as Clymer moves into an exciting time for DIY publishing. The Clymer Manuals team looks forward to strengthening their relationships with their industry partners.
Clymer Manuals is the premier publisher of do-it-yourself repair manuals. The Clymer Manual catalog includes titles covering motorcycles, ATVs, snowmobiles, personal watercraft, marine engines, tractors, outdoor equipment and small engines. Clymer Manuals is the maintenance, troubleshooting and repair manual standard. For more information, visit www.clymer.com.