Duncan Oil Signs on with VP’s New Retail Branding Program

Distributor Sees VP as “Next Cool Thing” for Consumers

SAN ANTONIO, TX – September 26, 2012- (Motor Sports Newswire) – VP Racing Fuels, Inc. today announced that Duncan Oil Company has signed on as the latest partner in its national branding program. “We think VP has an operating model that separates them from other suppliers,” said Roger McDaniel, President of Duncan Oil.  “VP’s image package is outstanding and its credit card program is ultra-competitive along with advertising support on and off the track.”

“VP has tremendous customer loyalty, stemming from its products that ‘deliver the goods’ for the performance fuel user,” McDaniel continued.  “We believe that customer loyalty will migrate to other consumers outside the performance fuels industry and will be the ‘next cool thing’ for gasoline retailers.  VP’s Fuel System Cleaner and Power Boost dispenser add-on is unique in the industry and will create a lot of buzz with retailers and customers.”

“We’re thrilled to welcome Duncan Oil to the VP family,” said Alan Cerwick, President of VP Racing Fuels. “Getting buy-in from a partner with the stature and reputation of Duncan Oil speaks volumes about the uniqueness and credibility of our retail branding concept.”

“We especially like VP’s commitment to maintaining some program exclusiveness, allowing both the retailer and distributor to grow and compete with those just offering traditional programs,” McDaniel added. “This better allows investments to be made to grow and promote the brand.”

Based in Beavercreek, Ohio, Duncan Oil has operated as a distributor and retailer of petroleum products for 45 years. Duncan markets its petroleum products and industry related products and services to commercial, industrial, residential, municipal and end consumer users via partnerships with 200 retailers in more than 14 states, including Ohio, Michigan, Wisconsin, Minnesota, Indiana, Illinois, Kentucky, Pennsylvania, New York, West Virginia, Tennessee, Virginia and Florida.

VP Racing Fuels is best known as the World Leader in Race Fuel Technology, fueling champions in virtually every form of motorsports on land, sea and air since 1975. VP is the Official Racing Fuel of NHRA Championship Drag Racing, American Le Mans, World of Outlaws Sprint Cars and Late Model Series and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

In addition to racing fuels, VP’s product line includes SEF Small Engine Fuels, formulated specifically for 2-cycle and 4-cycle portable gas-powered equipment and PowerMaster hobby fuels for R/C Racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.

Contacts:
VP Branding
Matt Schuster: 210-784-6708; matt.schuster@vpracingfuels.com

Duncan Oil
Ryan McDaniel: 937-606-4909; rymcdaniel@gmail.com

VP Media Relations
Steve Scheidker: 210-635-7744; steves@vpracingfuels.com

####