CARLSBAD, CA – September 13, 2012 – (Motor Sports Newswire) – SPY’s controversial Encinitas, CA billboard was replaced today by a new message in order to continue on with its Happy Lens™ campaign. Last week, SPY’s billboard—which said “Happy to Sit on Your Face”—was taken down after a few complaints about its double entendre. It now reads “Happiness is Coming…” and it hit the Encinitas skyline early this morning—much to the delight of an overwhelming majority of local residents who loved the original board, hoping it would be re-installed.
“We’re happy that the billboard is up again, and that SPY is permitted to tell everyone that the Happy Lens™ will be arriving soon,” says SPY Marketing Director Devon Howard. “We have several months to go leading into the Happy release, so we’re hoping this billboard sticks around for longer than the last one did (a week).”
The San Diego based eyewear brand, SPY, has engineered a revolutionary new patent pending lens technology—the Happy Lens™—which harnesses the science behind light therapy. The censored billboard was the first nod toward the Happy Lens™ launch in February 2013. Upon receiving feedback from a small number of local citizens about SPY’s Happy Hwy 101 billboard, the “Happy to Sit on Your Face” message was taken down and in its place stood an old gun show ad.
The original “Happy” campaign launch billboard was removed on the morning of September 6, where locals were on hand to express their support of the billboard message and demand it be reinstated. In case you missed the coverage, see what all the noise was about here: