Powersports Marketing Develops New Groundbreaking Metric for Powersports Dealerships

Powersports dealers now have a way to look past the static, myopic results of the CSI score to a more comprehensive, clear picture of their business through the Repeat and Referral Score.

ATLANTA, GA –  September 11, 2012 – (Motor Sports Newswire) –  Powersports Marketing™, a subsidiary of Dealership University™, introduces a new industry metric that analyzes the comprehensive picture of a dealership’s reputation.  The Repeat and Referral Score is a pivotal development from Powersports Marketing™, the industry’s leading source for dealer marketing and reputation management.

Repeat and Referral Score (RRS) is determined by using an algorithm that considers a dealership’s Voice of Customer (the combination of their customer reviews and feedbacks), the average review star rating, trending customer commentary by department, and action on responding and handling these reviews and feedbacks.  This new measurement supersedes the traditional reporting of the Customer Service Index (CSI).

The CSI is a series of historical snapshots of limited information with no prescribed corrective action for dealers with a low score.  Whereas the RRS is a dynamic, fluid report with the ability to re-activate potentially lost customers in a real-time environment.  The RRS is a more accurate indicator of the overall performance of a dealership, and it provides dealers with the ability to have a thumb on the pulse of their customers’ satisfaction.

Rod Stuckey, President of Powersports Marketing, states, “The influence of friends and family is among the highest ranking factors in a consumer’s decision to buy. Repeat and referral customers are the most viable opportunity this industry has for sustained growth; plus they pay more, stay longer, and refer more business.” The purpose of this new statistic is to provide a real-world, quantifiable perspective of how well your dealership is doing at cultivating repeat and referral business compared to other dealers across the nation.

For more information on the Repeat and Referral Score (RRS) and how it will impact the performance of the entire Powersports industry, please go to www.powersportsmarketing.com or call (877) 242-4472.

About Powersports Marketing

Powersports Marketing, a subsidiary of Dealership University, develops and executes targeted marketing solutions for Powersports dealers of all sizes throughout the U.S. With solutions ranging from Direct mail and E-mail Marketing to Search Engine Marketing, Online Reputation Management and Social Media Marketing. Powersports Marketing helps dealers deliver the right message to the right target audience via the best media method at just the right time.  For more information, please visit: www.powersportsmarketing.com.

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