SPY Happy Lens Takes Lens Technology to a Higher State of Consciousness

CARLSBAD, CA – September 6, 2012 – (Motor Sports Newswire) – SPY Inc. (OTCBB: XSPY) today unveiled new lens technology that not only improves vision and performance, but is also designed to invigorate mind and mood alike.

The SPY Happy Lens™ technology was born of SPY’s desire to help improve concentration, refresh and improve the quality of everyday experience—making people “happier”—while at the same time providing the protection, optical clarity and comfort for which the Southern California-based eyewear brand is renowned.

The SPY Happy Lens™ boasts an innovative, patent-pending lens technology formula that fuses years of optics design experience with contemporary research into human color preference. Not only does the SPY Happy Lens™provide 100 percent UV protection, block more than 99 percent of glare, provide remarkable contrast, depth perception and color enhancement, it is also designed to “harmonize” with the body’s physiological preference for a specific color transmission, optimized through the important wavelengths between 450 and 500 nanometers, where the “uplifting” effects of blue (“happy”) light are most prevalent.

Making its debut in the spring of 2013, the SPY Happy Lens™ will be available across a wide array of styles, including vintage-inspired Crosstown Collection, Fade to Black Collection and high-performance cycling models.

“This is the most exciting product innovation we’ve ever created,” said SPY President and CEO Michael Marckx. “Our Happy Lens™ applies advanced technology to the eyewear world and strikes a powerful balance in sunglasses—one that can be seen and felt, enhancing experience in manifold and novel ways. It’s the single most important product breakthrough I have ever worked on.”

Long-wave blue light is the part of the spectrum that studies suggest promotes balance in the body, which most traditional lenses block to a large extent. More specifically, exposure to sunlight—especially long wave blue light—has been stated to foster positive physiological changes; raising mood and alertness. Furthermore, studies behind light therapy suggest that it harnesses blue light to regulate hormones that may be related to certain emotional conditions. This positive physiological “uplift” from long wave blue light exposure became the inspiration for the SPY Happy Lens™ technology.

The SPY Happy Lens™ is designed to achieve an unparalleled balance of experiential and functional features and benefits that will complement the style, quality, comfort, durability, and exceptional fit of SPY frames, along with design features that have set the brand apart, like Scoop™ Airflow Technology, ARC™ (Accurate Radius Curvature) Prismatic Lenses and Trident Polarized Lenses.

SPY Inc.:
We have a happy disrespect for the usual way of looking (at life) and this mindset helps drive us to design, market, and distribute premium products for people who “live” to be outdoors, doing intense action sports, motorsports, snow sports, cycling and multi-sports. We actively support the lifestyle subcultures that surround these pursuits, and as a result our products serve the broader fashion, music and entertainment markets of the youth culture.  Our reason for being is to create the unusual and this is what helps us deliver distinctive products to people who are active, fun and a bit irreverent, like us.  Our principal products—sunglasses, goggles and prescription frames—are marketed with fun and creativity under the SPY® brand.  More information about SPY may be obtained from: www.spyoptic.com, http://www.facebook.com/spyoptic, Twitter @spy_optic and Instagram @spyoptic.

Safe Harbor Statement:
This press release contains forward-looking statements.  These statements relate to future events, future product performance or product attributes and are subject to risks and uncertainties.  In some cases, you can identify forward-looking statements by terminology such as “designed to,” “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “believe,” “feel,” “estimate,” “predict,” “hope,” the negative of such terms, expressions of optimism or other comparable terminology.  These statements are only predictions.  Actual events or results may differ materially.  Factors that could cause actual results to differ from those contained in our forward-looking statements include, but are not limited to inability of achieving customer acceptance of or perception of the benefits of the Happy Lens technology, and the other risks identified from time to time in our filings made with the U.S. Securities and Exchange Commission.  Although we believe that the expectations reflected in our forward-looking statements are reasonable, we cannot guarantee future results.  Moreover, except as required by law, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.

Maddy Isbell, PR Manager
Fax: 760-804-8442